//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"ita"
~person:"Ko, Yong Jae"
~type_genre:"Article in journal"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sponsorship"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
7
Sponsorship
7
Consumer behaviour
6
Konsumentenverhalten
6
Sportmarketing
5
Sports marketing
5
Sport event
3
Sportveranstaltung
3
Beziehungsmarketing
2
Brand image
2
Football
2
Fußball
2
Markenimage
2
Relationship marketing
2
USA
2
United States
2
consumer attitude
2
image congruence
2
2010–2011
1
Advertising effects
1
Ankündigungseffekt
1
Announcement effect
1
Athletes
1
Auslandsinvestition
1
Brand management
1
Börsenkurs
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Engagement
1
Ereignisstudie
1
Event study
1
Foreign investment
1
Higher education institution
1
Hochschule
1
Internet marketing
1
LPGA
1
Markenführung
1
Multivariate Analyse
1
Multivariate analysis
1
NASCAR
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Sammlung
Aufsatz in Zeitschrift
7
Language
All
English
Italian
Author
All
Ko, Yong Jae
Cornwell, T. Bettina
25
Jensen, Jonathan A.
19
Carrillat, François A.
11
Mazodier, Marc
11
Breuer, Christoph
10
Koronios, Konstantinos
10
Grohs, Reinhard
9
O'Reilly, Norm
9
Scheinbaum, Angeline Close
9
Biscaia, Rui
8
Lacey, Russell
8
Meenaghan, John A.
8
Astous, Alain d'
7
Kwak, Dae Hee
7
Bouchet, Adrien
6
Cobbs, Joe
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Johnston, Margaret A.
6
Rumpf, Christopher
6
Boronczyk, Felix
5
Chien, P. Monica
5
Dimitropoulos, Panagiotis
5
Kim, Yu Kyoum
5
Ntasis, Lazaros
5
Olson, Erik L.
5
Prendergast, Gerard P.
5
Quester, Pascale
5
Ryan, Annmarie
5
Séguin, Benoit
5
Tyler, B. David
5
Walkup, Brian R.
5
Weeks, Clinton S.
5
Westberg, Kate
5
Woisetschläger, David
5
Woratschek, Herbert
5
Bee, Colleen
4
Bennett, Gregg
4
Boerman, Sophie C.
4
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of nonprofit & public sector marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
2
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
3
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
4
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
5
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
6
The impact of relationship quality on attitude toward a sponsor
Kim, Yu Kyoum
;
Ko, Yong Jae
;
James, Jeffery
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 566-576
Persistent link: https://www.econbiz.de/10009410780
Saved in:
7
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products
Ko, Yong Jae
;
Kim, Kyoungtae
;
Claussen, Cathryn L.
; …
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003678103
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->