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~language:"eng"
~language:"ita"
~subject:"Sport"
~type_genre:"Article in journal"
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Sport
Sponsorship
781
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776
Sportmarketing
291
Sports marketing
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Consumer behaviour
237
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237
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201
Sport event
156
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5
Grohs, Reinhard
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4
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International journal of sports marketing & sponsorship
30
Journal of sport management : the official journal of the North American Society of Sport Management
17
European Sport management quarterly : ESMQ
14
Journal of business research : JBR
14
Sport management review
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
14
International journal of sport management and marketing : IJSMM
13
European journal of marketing : EJM
7
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
Journal of strategic marketing
3
The journal of business & industrial marketing
3
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2
International journal of advertising : the quarterly review of marketing communications
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Services marketing quarterly
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Australian business law review
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International advances in economic research
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International journal of advertising : the review of marketing communications
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International journal of business & management : IJoBM
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of business innovation and research : IJBIR
1
International journal of economics, finance and management sciences : IJEFM
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ECONIS (ZBW)
203
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1
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
2
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
3
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
4
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
5
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
6
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
7
The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
Saved in:
8
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
9
Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan W.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
Saved in:
10
A research agenda at the intersection of sport sponsorship and service
Cornwell, T. Bettina
;
Frank, Abby
;
Miller-Moudgil, Rachel
- In:
Journal of service management
35
(
2024
)
1
,
pp. 108-126
Persistent link: https://www.econbiz.de/10014456584
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