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~language:"eng"
~language:"lit"
~language:"spa"
~person:"Rahman, Zillur"
~subject:"Brand"
~subject:"Qualitätsmanagement"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Brand
Qualitätsmanagement
Consumer behaviour
30
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30
Brand management
20
Markenführung
20
Beziehungsmarketing
18
Bibliometrics
18
Bibliometrie
18
India
18
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18
Relationship marketing
18
Brand image
16
Corporate Social Responsibility
16
Corporate social responsibility
16
Markenimage
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13
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10
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10
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Rahman, Zillur
Antony, Jiju
113
Devadasan, S. R.
58
Shahin, Arash
35
Sampaio, Paulo
30
Cudney, Elizabeth A.
26
Murugesh, R.
26
Garza-Reyes, Jose Arturo
25
Kumar, Vikas
25
Ahuja, Inderpreet Singh
24
Dahlgaard, Jens Jörn
24
Tarí, Juan José
24
Phau, Ian
22
Gremyr, Ida
20
Chiarini, Andrea
19
He, Zhen
19
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Singh, Bikram Jit
18
Casadesús, Martí
17
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
16
Khanduja, Dinesh
16
Loureiro, Sandra Maria Correia
16
Marimon, Frederic
16
Bang, Nguyen
15
Fetscherin, Marc
15
Linderman, Kevin
15
McDermott, Olivia
15
Saraiva, Pedro
15
Sony, Michael
15
Sweis, Rateb J.
15
Dahlgaard-Park, Su Mi
14
Franceschini, Fiorenzo
14
Khan, Imran
14
Ko, Eunju
14
Kumar, Vinod
14
Parast, Mahour Mellat
14
Prybutok, Victor R.
14
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The journal of product & brand management
2
Benchmarking : an international journal ; BIJ
1
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
Health marketing quarterly
1
International journal of business excellence
1
International journal of business innovation and research
1
International journal of contemporary hospitality management
1
International journal of productivity and quality management : IJPQM
1
International journal of quality & reliability management
1
International journal of quality and innovation
1
International journal of services and operations management
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Service business
1
Services marketing quarterly
1
The TQM journal : the international review of organizational improvement
1
The international journal of bank marketing : IJBM
1
The international journal of productivity and performance management : IJPPM
1
The marketing review
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
24
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24
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1
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
2
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
3
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
4
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
5
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
6
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
7
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
8
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
9
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
10
Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
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