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~language:"eng"
~language:"lit"
~subject:"Theorie"
~subject:"marketing"
~type_genre:"Glossary included"
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Theorie
marketing
Marketing
102
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48
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47
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34
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18
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18
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18
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18
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9
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9
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8
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Hair, Joseph F.
5
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5
McDaniel, Carl D.
5
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4
McCarthy, Edmund Jerome
4
Perreault, William D.
4
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3
Cannon, Joseph P.
3
Solomon, Michael R.
3
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3
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2
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2
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2
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2
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2
Pride, William M.
2
Aaker, David A.
1
Basteri, Cynthia Gendall
1
Bearden, William O.
1
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1
Clark, Brenda
1
Cohen, William A.
1
D'Amico, Michael
1
Day, George S.
1
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1
Duncan, Tom
1
Etzel, Michael J.
1
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
34
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1
Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
4
Marketing dynamics
Clark, Brenda
;
Sobel, Jennie
;
Basteri, Cynthia Gendall
-
2010
-
2. ed
Persistent link: https://www.econbiz.de/10003798603
Saved in:
5
Marketing : real people, real choices
Solomon, Michael R.
;
Marshall, Greg W.
;
Stuart, Elnora W.
-
2009
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003747671
Saved in:
6
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
7
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
8
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
9
Marketing : real people, real choices
Solomon, Michael R.
;
Marshall, Greg W.
;
Stuart, Elnora W.
-
2008
-
5. ed. International ed.
Persistent link: https://www.econbiz.de/10003375181
Saved in:
10
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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