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~language:"eng"
~language:"pol"
~person:"Vrontis, Demetris"
~subject:"Fußball"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
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Fußball
Consumer behaviour
37
Konsumentenverhalten
37
Innovation
30
Firm performance
27
Unternehmenserfolg
27
Marketing management
26
Marketingmanagement
26
Beziehungsmarketing
23
Brand management
23
Markenführung
23
Relationship marketing
23
Innovation management
22
Innovationsmanagement
22
KMU
22
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22
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22
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21
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20
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Multinationales Unternehmen
18
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Bibliometrics
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14
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14
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Article in journal
Collection of articles of several authors
Collection of articles written by one author
Aufsatz in Zeitschrift
14
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Polish
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Vrontis, Demetris
Szymanski, Stefan
35
Simmons, Robert
31
Wicker, Pamela
24
Schreyer, Dominik
22
Barros, Carlos Pestana
20
Pawlowski, Tim
19
Frick, Bernd
18
Paul, Rodney J.
18
Scelles, Nicolas
18
Franck, Egon
17
Humphreys, Brad R.
17
Schmidt, Sascha Leonard
17
Torgler, Benno
17
Buraimo, Babatunde
15
Forrest, David
15
Tainsky, Scott
15
Weinbach, Andrew P.
15
Weimar, Daniel
14
Biscaia, Rui
13
Breuer, Christoph
13
Garcia-del-Barrio, Pedro
13
Rossi, Giambattista
13
Thrassou, Alkis
13
Reade, J. James
12
Soebbing, Brian P.
12
Kochman, Ladd Michael
11
Krumer, Alex
11
Maennig, Wolfgang
11
McDonald, Heath
11
McHale, Ian
11
Salaga, Steven
11
Goossens, Dries
10
Halabi, Abdel K.
10
Ours, Jan C. van
10
Pitts, Joshua D.
10
Rodríguez, Plácido
10
Tena, J. D.
10
Deutscher, Christian
9
Gerrard, Bill
9
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Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
2
Accounting, auditing & accountability journal
1
Global business & economics review
1
International journal of organizational analysis
1
Journal for international business and entrepreneurship development
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of transnational management : the official journal of the International Management Development Association
1
The marketing review
1
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ECONIS (ZBW)
14
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1
The contemporary football industry : a value-based analysis of social, business structural and organisational stakeholders
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Accounting, auditing & accountability journal
37
(
2024
)
2
,
pp. 552-585
Persistent link: https://www.econbiz.de/10014514579
Saved in:
2
Football industry strategic contextualisation and developmental choices : the case of Cyprus, EU
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014308964
Saved in:
3
A holistic strategic perspective of football industry stakeholders
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
3
,
pp. 349-377
Persistent link: https://www.econbiz.de/10013478512
Saved in:
4
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
5
The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Global business & economics review
20
(
2018
)
5/6
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012126543
Saved in:
6
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
7
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
8
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
9
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
10
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
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