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~language:"eng"
~language:"pol"
~person:"Vrontis, Demetris"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
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Marketingmanagement
Consumer behaviour
37
Konsumentenverhalten
37
Innovation
30
Firm performance
28
Unternehmenserfolg
28
Marketing management
26
Beziehungsmarketing
23
Brand management
23
KMU
23
Markenführung
23
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23
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23
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22
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Vrontis, Demetris
Sheth, Jagdish N.
28
Kumar, V.
24
O'Cass, Aron
23
Melewar, T. C.
21
Balmer, John M. T.
19
Morgan, Neil A.
19
Kitchen, Philip J.
18
Varadarajan, Rajan
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Lindgreen, Adam
15
Hunt, Shelby D.
14
Thrassou, Alkis
14
Hult, G. Tomas M.
13
Morgan, Robert
13
Palmatier, Robert W.
13
Schultz, Don E.
13
Homburg, Christian
12
Ko, Eunju
12
Ngo, Liem Viet
12
Singh, Ramendra
12
Blankson, Charles
11
Brettel, Malte
11
Dekimpe, Marnik G.
11
Laukkanen, Tommi
11
Pauwels, Koen
11
Terho, Harri
11
Cadogan, John W.
10
Dibb, Sally
10
Jaworski, Bernard J.
10
Pei, Zhi
10
Tadajewski, Mark
10
Uslay, Can
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Chintagunta, Pradeep K.
9
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Journal for international business and entrepreneurship development
4
World review of entrepreneurship, management and sustainable development
3
International marketing review
2
Journal for global business advancement : JGBA
2
Cross cultural management : an international journal
1
Ekonomski pregled
1
Global business & economics review
1
International journal of globalisation and small business : IJGSB
1
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
International studies of management and organization
1
Journal of customer behaviour
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
26
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1
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
2
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
3
The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
Saved in:
4
The agile innovation pendulum : a strategic marketing multicultural model for family businesses
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10011883101
Saved in:
5
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
6
The relationship between wine sector and regional competitiveness
Viassone, Milena
;
Vrontis, Demetris
;
Papasolomou, Ioanna
- In:
Global business & economics review
18
(
2016
)
3/4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011665275
Saved in:
7
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
8
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Saved in:
9
Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
10
Marketing public relations : a consumer-focused strategic perspective
Papasolomou, Ioanna
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Journal of customer behaviour
13
(
2014
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010384234
Saved in:
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