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ECONIS (ZBW)
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1
Marketing strategy casebook
Edwards, Mark G.
(
ed.
);
Lee, Alvin
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10012233053
Saved in:
2
Ethics in marketing : international cases and perspectives
Murphy, Patrick E.
;
Laczniak, Gene R.
;
Prothero, Andrea
-
2012
Persistent link: https://www.econbiz.de/10009491926
Saved in:
3
Cases in marketing management
Clow, Kenneth E.
(
ed.
);
Baack, Donald
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10013547563
Saved in:
4
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003591275
Saved in:
5
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
6
Strategic retail management : text and international cases
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003400530
Saved in:
7
Marketing research : text and cases
Wrenn, Bruce
;
Stevens, Robert E.
;
Loudon, David L.
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003244510
Saved in:
8
Strategic Retail Management : Text and International Cases
Zentes, Joachim
(
contributor
);
Morschett, Dirk
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10013520785
Saved in:
9
Marketing mistakes and successes
Hartley, Robert F.
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10003075553
Saved in:
10
Marketing management : text and cases
Loudon, David L.
;
Stevens, Robert E.
;
Wrenn, Bruce
-
2005
Persistent link: https://www.econbiz.de/10002116395
Saved in:
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