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~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Diamantopoulos, Adamantios"
~person:"Foroudi, Pantea"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Online retailing"
~type_genre:"Article in journal"
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Consumer behaviour
Entrepreneurship
Indien
Online retailing
Konsumentenverhalten
155
Brand image
64
Markenimage
64
Beziehungsmarketing
62
Brand management
62
Markenführung
62
Relationship marketing
62
Customer satisfaction
36
Kundenzufriedenheit
36
Dienstleistungsqualität
35
Service quality
35
Brand
28
Markenartikel
28
Corporate reputation
27
Firmenimage
27
International marketing
27
Internationales Marketing
27
Designation of origin
23
Herkunftsbezeichnung
23
Social Web
23
Social web
23
Cultural identity
19
Globalization
19
Kulturelle Identität
19
Globalisierung
18
Customer integration
17
Einzelhandel
17
Emotion
17
Kundenintegration
17
Personality psychology
17
Persönlichkeitspsychologie
17
Retail trade
17
Viral marketing
17
Virales Marketing
17
Internet marketing
16
Online-Marketing
16
Beschwerdemanagement
14
Complaint management
14
Marketing management
14
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Undetermined
96
Free
11
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Article
164
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164
research-article
10
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5
Book section
5
Case study
3
Fallstudie
3
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1
Collection of articles of several authors
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1
technical-paper
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Language
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Balaji, M. S.
Beatty, Sharon E.
Cleveland, Mark
Diamantopoulos, Adamantios
Foroudi, Pantea
Roy, Sanjit
Audretsch, David B.
160
Han, Heesup
116
Kraus, Sascha
111
Mattila, Anna S.
99
Ratten, Vanessa
93
Dana, Leo Paul
92
Ghosh, Saibal
90
Khare, Arpita
85
Kamaiah, Bandi
80
Dwivedi, Yogesh Kumar
79
Lusk, Jayson L.
76
Paul, Justin
76
Phau, Ian
74
Wright, Mike
69
Williams, Colin C.
68
Acs, Zoltán J.
66
Grewal, Dhruv
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Reddy, Y. V.
61
Septianto, Felix
61
Belk, Russell W.
60
Ferreira, João J. M.
60
Kumar, Vikas
58
Jang, Soocheong
57
Tiwari, Aviral Kumar
57
Fayolle, Alain
54
Jain, Pramod Kumar
54
Thurik, Adriaan R.
54
Urbano, David
53
Kumar, Satish
52
Vrontis, Demetris
52
Sen, Kunal
51
Chawla, Deepak
50
Ko, Eunju
50
Laroche, Michel
50
Rangarajan, Chakravarthi
50
Wincent, Joakim
50
Guerrero, Maribel
49
Kumar, Sunil
49
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Journal of business research : JBR
59
Journal of international marketing
13
International marketing review
8
Journal of retailing and consumer services
5
Journal of strategic marketing
5
British journal of management
4
European journal of marketing : EJM
4
International journal of hospitality management
4
Corporate reputation review
3
European journal of marketing
3
Journal of marketing theory and practice
3
Journal of marketing theory and practice : JMTP
3
Journal of service research : JSR
3
British journal of management : BJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing
2
Psychology & marketing
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review : an international journal
1
Electronic commerce research
1
European business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of Indian business research
1
Journal of business-to-business marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
164
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1
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164
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1
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
2
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
Saved in:
3
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
4
Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Matarazzo, Michela
;
Diamantopoulos, Adamantios
- In:
International marketing review
40
(
2023
)
5
,
pp. 894-905
Persistent link: https://www.econbiz.de/10014470100
Saved in:
5
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
6
"Buy local" campaigns in times of crisis : insights from reactance theory
Matarazzo, Michela
;
Diamantopoulos, Adamantios
;
Raff, …
- In:
International marketing review
40
(
2023
)
7
,
pp. 45-78
Persistent link: https://www.econbiz.de/10014470399
Saved in:
7
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
8
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
9
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
10
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
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