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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Relationship marketing
Konsumentenverhalten
90
Bibliometrics
36
Bibliometrie
36
Beziehungsmarketing
31
India
25
Indien
25
Brand management
24
Markenführung
24
Brand image
22
Markenimage
22
Customer satisfaction
19
Kundenzufriedenheit
19
Online retailing
19
Online-Handel
19
Dienstleistungsqualität
18
Einzelhandel
18
Retail trade
18
Service quality
18
Globalisierung
17
Globalization
17
Innovation
16
Multinationales Unternehmen
16
Transnational corporation
16
Coronavirus
14
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14
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14
Social web
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USA
13
United States
13
Entrepreneurship
12
Entrepreneurship approach
12
Firm performance
12
Unternehmenserfolg
12
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11
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2
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Article
108
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2
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Article in journal
Aufsatz in Zeitschrift
110
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
3
Language
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English
Spanish
Author
All
Beatty, Sharon E.
Behl, Abhishek
Paul, Justin
Han, Heesup
128
Mattila, Anna S.
107
Phau, Ian
78
Lusk, Jayson L.
77
Khare, Arpita
73
Grewal, Dhruv
72
Loureiro, Sandra Maria Correia
69
Dwivedi, Yogesh Kumar
68
Jang, Soocheong
64
Nayga, Rodolfo M.
61
Septianto, Felix
61
Hollebeek, Linda D.
59
Kumar, V.
59
Belk, Russell W.
56
Ko, Eunju
56
Thaichon, Park
56
Verhoef, Peter C.
53
Laroche, Michel
50
Vrontis, Demetris
50
Bagozzi, Richard P.
49
Pelsmacker, Patrick de
48
Bang, Nguyen
46
Kim, Jungkeun
46
Sharma, Piyush
46
Hyun, Sunghyup Sean
45
Diamantopoulos, Adamantios
44
Prentice, Catherine
44
Smith, Alan D.
43
Gil Saura, Irene
42
Melewar, T. C.
42
Walsh, Gianfranco
42
Wong, IpKin Anthony
42
Law, Chun Hung Roberts
41
Park, Jungkun
41
Rajagopal
41
Balaji, M. S.
40
Das, Gopal
40
Johnson, Lester W.
40
Rahman, Zillur
40
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Journal of business research : JBR
25
Journal of retailing and consumer services
14
International journal of consumer studies
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
International marketing review
3
The journal of services marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer behaviour
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European journal of international management : EJIM
1
European journal of marketing
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of public sector performance management
1
International studies of management & organization : ISMO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service research
1
Journal of service theory and practice
1
Journal of the Academy of Marketing Science
1
Management decision
1
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ECONIS (ZBW)
110
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110
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1
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Negative brand news, social media, and the propensity to doomscrolling : measuring and validating a new scale
Mandliya, Anshul
;
Pandey, Jatin
;
Hassan, Yusuf
;
Behl, …
- In:
International studies of management & organization : ISMO
54
(
2024
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10014575128
Saved in:
5
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
6
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
7
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
8
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
9
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
10
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
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