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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Bhalotra, Sonia R."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
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Konsumentenverhalten
225
Relationship marketing
118
India
103
Brand management
91
Markenführung
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Beatty, Sharon E.
Bhalotra, Sonia R.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Gaiha, Raghav
131
Han, Heesup
129
Duflo, Esther
108
Mattila, Anna S.
107
Sen, Kunal
105
Jha, Raghbendra
104
Banerjee, Abhijit V.
98
Ghosh, Saibal
93
Khare, Arpita
85
Kamaiah, Bandi
80
Pande, Rohini
79
Lusk, Jayson L.
76
Dwivedi, Yogesh Kumar
75
Grewal, Dhruv
75
Phau, Ian
75
Patnaik, Ila
73
Singh, Nirvikar
72
Loureiro, Sandra Maria Correia
68
Kumar, Vikas
66
Melewar, T. C.
65
Ray, Ranjan
65
Imai, Katsushi S.
63
Jang, Soocheong
63
Nayga, Rodolfo M.
63
Vrontis, Demetris
63
Belk, Russell W.
62
Reddy, Y. V.
62
Septianto, Felix
62
Shah, Ajay
62
Verhoef, Peter C.
62
Bhaumik, Sumon Kumar
60
Goldar, Bishwanath
60
Gulati, Ashok
60
Hollebeek, Linda D.
59
Bang, Nguyen
58
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57
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12
Journal of the Academy of Marketing Science
12
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11
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Technological forecasting & social change : an international journal
9
International marketing review
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Journal of international marketing
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Journal of strategic marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of services marketing
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Working papers / CMPO
6
Journal of development economics
5
Journal of service research : JSR
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Working papers / Centre for Market and Public Organisation
5
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of consumer studies
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of retailing
4
MSI reports : working paper series
4
Psychology & marketing
4
Qualitative market research : an international journal
4
Warwick economic research papers
4
Business strategy and the environment
3
Discussion papers / CEPR
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
Discussion paper / World Institute for Development Economics Research
2
Discussion paper series / University of Essex, Department of Economics
2
Discussion papers / University of Bristol, Department of Economics
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European journal of marketing
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European journal of marketing : EJM
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ECONIS (ZBW)
405
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405
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
5
Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction
Park, Yunho
;
Kim, Jaehun
;
Jiang, Qi
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 439-457
Persistent link: https://www.econbiz.de/10015048088
Saved in:
6
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
7
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
8
Surprising consequences of innocuous mobile transaction reminders of credit card use
Kim, Jikyung
;
Yoon, Yeohong
;
Choi, Jeonghye
;
Dong, Hang
; …
- In:
Journal of interactive marketing
59
(
2024
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014583136
Saved in:
9
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
10
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
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