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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Duflo, Esther"
~person:"Gupta, Suraksha"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
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Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Duflo, Esther
Gupta, Suraksha
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Gaiha, Raghav
131
Han, Heesup
129
Mattila, Anna S.
107
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105
Jha, Raghbendra
104
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98
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93
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77
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76
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Phau, Ian
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Singh, Nirvikar
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Melewar, T. C.
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Ray, Ranjan
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Jang, Soocheong
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Nayga, Rodolfo M.
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Vrontis, Demetris
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Reddy, Y. V.
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Septianto, Felix
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Verhoef, Peter C.
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International marketing review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of services marketing
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American economic journal : a journal of the American Economic Association
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Faculty research working paper series / John F. Kennedy School of Government, Harvard University
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Journal of service research : JSR
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MIT Department of Economics Working Paper
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The quarterly journal of economics
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Asia Pacific journal of marketing and logistics
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European management journal
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International journal of consumer studies
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
436
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1
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436
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
5
Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction
Park, Yunho
;
Kim, Jaehun
;
Jiang, Qi
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 439-457
Persistent link: https://www.econbiz.de/10015048088
Saved in:
6
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
7
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
8
Surprising consequences of innocuous mobile transaction reminders of credit card use
Kim, Jikyung
;
Yoon, Yeohong
;
Choi, Jeonghye
;
Dong, Hang
; …
- In:
Journal of interactive marketing
59
(
2024
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014583136
Saved in:
9
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
10
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
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