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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Kamaiah, Bandi"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Beziehungsmarketing
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231
Relationship marketing
129
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113
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Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Kamaiah, Bandi
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Gaiha, Raghav
133
Han, Heesup
128
Jha, Raghbendra
117
Sen, Kunal
116
Duflo, Esther
112
Mattila, Anna S.
108
Banerjee, Abhijit V.
102
Melewar, T. C.
97
Ghosh, Saibal
94
Khare, Arpita
90
Singh, Nirvikar
87
Rangarajan, Chakravarthi
86
Phau, Ian
82
Bhalotra, Sonia R.
81
Belk, Russell W.
80
Grewal, Dhruv
79
Gulati, Ashok
79
Pande, Rohini
79
Patnaik, Ila
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Lusk, Jayson L.
77
Dwivedi, Yogesh Kumar
75
Loureiro, Sandra Maria Correia
75
Kumar, Vikas
73
Shah, Ajay
73
Goldar, Bishwanath
72
Verhoef, Peter C.
72
Budhwar, Pawan S.
71
Ray, Ranjan
71
Bang, Nguyen
70
Mohan, Rakesh
70
Reddy, Y. V.
69
Vrontis, Demetris
69
Mitra, Arup
67
Govinda Rao, Marapalli
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Thaichon, Park
65
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64
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Journal of business research : JBR
91
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16
Industrial marketing management : the international journal for industrial and high-tech firms
15
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12
Journal of marketing research : JMR
12
Journal of the Academy of Marketing Science
12
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Praj̄nȧn : journal of social and management sciences
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Technological forecasting & social change : an international journal
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Journal of strategic marketing
8
The IUP journal of applied economics
8
International marketing review
7
Journal of international marketing
7
The Asian economic review : journal of the Indian Institute of Economics
7
The Indian economic journal
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of services marketing
6
European management journal
5
Journal of quantitative economics : official journal of the Indian Econometric Society
5
Journal of service research : JSR
5
Qualitative market research : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
Journal of foreign exchange and international finance : JFEIF
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of retailing
4
MSI reports : working paper series
4
Psychology & marketing
4
The Indian journal of economics
4
Business strategy and the environment
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Margin : quarterly journal of the National Council of Applied Economic Research
3
The journal of consumer marketing
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Customer engagement marketing
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ECONIS (ZBW)
459
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1
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459
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
3
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
4
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
7
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
8
Surprising consequences of innocuous mobile transaction reminders of credit card use
Kim, Jikyung
;
Yoon, Yeohong
;
Choi, Jeonghye
;
Dong, Hang
; …
- In:
Journal of interactive marketing
59
(
2024
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014583136
Saved in:
9
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
10
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
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