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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Markenartikel"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
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198
Brand management
79
Markenführung
79
Relationship marketing
69
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51
Markenimage
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36
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36
Social web
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Globalisierung
34
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Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Gaiha, Raghav
131
Han, Heesup
129
Duflo, Esther
108
Mattila, Anna S.
107
Sen, Kunal
105
Jha, Raghbendra
104
Banerjee, Abhijit V.
98
Ghosh, Saibal
93
Khare, Arpita
85
Kamaiah, Bandi
80
Pande, Rohini
79
Phau, Ian
78
Bhalotra, Sonia R.
77
Dwivedi, Yogesh Kumar
76
Lusk, Jayson L.
76
Grewal, Dhruv
75
Patnaik, Ila
73
Melewar, T. C.
72
Singh, Nirvikar
72
Loureiro, Sandra Maria Correia
68
Kumar, V.
66
Kumar, Vikas
66
Ray, Ranjan
65
Jang, Soocheong
64
Nayga, Rodolfo M.
64
Verhoef, Peter C.
64
Vrontis, Demetris
64
Imai, Katsushi S.
63
Septianto, Felix
63
Belk, Russell W.
62
Reddy, Y. V.
62
Shah, Ajay
62
Bhaumik, Sumon Kumar
60
Goldar, Bishwanath
60
Gulati, Ashok
60
Hollebeek, Linda D.
60
Bang, Nguyen
59
Ko, Eunju
57
Ravallion, Martin
57
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Journal of business research : JBR
84
Journal of retailing and consumer services
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Technological forecasting & social change : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
International marketing review
7
Journal of strategic marketing
7
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of consumer studies
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Qualitative market research : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
The journal of consumer marketing
3
European journal of marketing
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international marketing
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
The international journal of bank marketing : IJBM
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
British journal of management : BJM
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ECONIS (ZBW)
269
Showing
1
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269
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction
Park, Yunho
;
Kim, Jaehun
;
Jiang, Qi
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 439-457
Persistent link: https://www.econbiz.de/10015048088
Saved in:
5
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
7
Surprising consequences of innocuous mobile transaction reminders of credit card use
Kim, Jikyung
;
Yoon, Yeohong
;
Choi, Jeonghye
;
Dong, Hang
; …
- In:
Journal of interactive marketing
59
(
2024
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014583136
Saved in:
8
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
9
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
Saved in:
10
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
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