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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Filieri, Raffaele"
~person:"Hollebeek, Linda D."
~person:"Kaur, Puneet"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Söderlund, Magnus"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Dienstleistungsqualität
Einzelhandel
Indien
Konsumentenverhalten
Markenimage
Relationship marketing
115
Beziehungsmarketing
114
Brand management
85
Markenführung
85
Social Web
70
Social web
70
Customer satisfaction
67
Kundenzufriedenheit
67
Service quality
63
Brand image
55
Internet marketing
48
Online-Marketing
48
Bibliometrics
45
Bibliometrie
45
Customer integration
42
Kundenintegration
42
Viral marketing
35
Virales Marketing
35
Globalization
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Globalisierung
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Retail trade
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Brand
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Innovation
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Markenartikel
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Online retailing
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Online-Handel
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Luxusgüter
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Cultural identity
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USA
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23
Vertrauen
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333
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5
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338
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15
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Case study
4
Collection of articles of several authors
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Fallstudie
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Sammelwerk
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Working Paper
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Beatty, Sharon E.
Cleveland, Mark
Filieri, Raffaele
Hollebeek, Linda D.
Kaur, Puneet
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Söderlund, Magnus
Han, Heesup
127
Mattila, Anna S.
114
Ghosh, Saibal
89
Khare, Arpita
86
Grewal, Dhruv
83
Kamaiah, Bandi
80
Phau, Ian
78
Dwivedi, Yogesh Kumar
77
Lusk, Jayson L.
75
Loureiro, Sandra Maria Correia
68
Jang, Soocheong
65
Kumar, Vikas
65
Reddy, Y. V.
61
Belk, Russell W.
60
Nayga, Rodolfo M.
60
Septianto, Felix
60
Sharma, Piyush
57
Rahman, Zillur
56
Tiwari, Aviral Kumar
56
Ko, Eunju
55
Jain, Pramod Kumar
54
Laroche, Michel
52
Bang, Nguyen
50
Chawla, Deepak
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Thaichon, Park
50
Wong, IpKin Anthony
50
Kumar, Satish
49
Kumar, Sunil
49
Vrontis, Demetris
49
Bagozzi, Richard P.
48
Park, Jungkun
48
Pelsmacker, Patrick de
48
Gil Saura, Irene
47
Kim, Jungkeun
47
Prentice, Catherine
47
Prybutok, Victor R.
47
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Journal of business research : JBR
75
Journal of retailing and consumer services
47
Psychology & marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Technological forecasting & social change : an international journal
8
The journal of services marketing
8
International marketing review
7
International journal of hospitality management
6
Journal of marketing theory and practice
6
Journal of strategic marketing
6
The international review of retail, distribution and consumer research
6
The journal of consumer marketing
6
Asia Pacific journal of marketing and logistics
5
European management journal
5
International journal of consumer studies
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Business strategy and the environment
4
Journal of consumer behaviour : an international research review
4
Journal of service research
4
Marketing intelligence & planning
4
Tourism management : research, policies, practice
4
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
International journal of market research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service management
3
The service industries journal
3
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of advertising
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of service research : JSR
2
Organizations and markets in emerging economies
2
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ECONIS (ZBW)
338
Showing
1
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10
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338
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
3
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
4
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
5
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
8
"I do not know" : an examination of reactions to virtual agents that fail to answer the user's questions
Söderlund, Magnus
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 228-250
Persistent link: https://www.econbiz.de/10014559025
Saved in:
9
"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun
;
He, Siying
;
Feng, Wenting
;
Filieri, Raffaele
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
Saved in:
10
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
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