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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Diamantopoulos, Adamantios"
~person:"Gustafsson, Anders"
~person:"Laroche, Michel"
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Pereira, Vijay"
~person:"Roy, Sanjit"
~person:"Sharma, Piyush"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Digitization"
~subject:"Indien"
~subject:"Internationales Marketing"
~subject:"Service quality"
~subject:"Systematic literature review"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Consumer behaviour
Digitization
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Internationales Marketing
Service quality
Systematic literature review
Konsumentenverhalten
295
Relationship marketing
103
Beziehungsmarketing
102
Brand management
94
Markenführung
94
Dienstleistungsqualität
81
Brand image
79
Markenimage
79
Customer satisfaction
78
Kundenzufriedenheit
78
Innovation
76
Bibliometrics
72
Bibliometrie
71
Multinationales Unternehmen
70
Transnational corporation
70
India
64
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56
Globalization
56
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Marketingmanagement
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47
Innovationsmanagement
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Human Resource Management
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Markenartikel
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SME
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Sammelwerk
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439
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22
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22
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4
Collection of articles of several authors
4
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4
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Language
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English
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Beatty, Sharon E.
Diamantopoulos, Adamantios
Gustafsson, Anders
Laroche, Michel
Malik, Ashish
Paul, Justin
Pereira, Vijay
Roy, Sanjit
Sharma, Piyush
Vrontis, Demetris
Han, Heesup
126
Mattila, Anna S.
112
Ghosh, Saibal
89
Dwivedi, Yogesh Kumar
85
Khare, Arpita
85
Kamaiah, Bandi
80
Phau, Ian
78
Lusk, Jayson L.
74
Grewal, Dhruv
65
Loureiro, Sandra Maria Correia
64
Jang, Soocheong
63
Kumar, Vikas
62
Reddy, Y. V.
61
Nayga, Rodolfo M.
60
Septianto, Felix
60
Belk, Russell W.
59
Kumar, Satish
59
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Ko, Eunju
51
Chawla, Deepak
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Kumar, Sunil
49
Prentice, Catherine
49
Rahman, Zillur
48
Bagozzi, Richard P.
47
Kim, Jungkeun
47
Gaiha, Raghav
46
Hollebeek, Linda D.
46
Joshi, Himanshu
46
Wong, IpKin Anthony
46
Jha, Raghbendra
45
Prybutok, Victor R.
45
Thaichon, Park
45
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Journal of business research : JBR
123
Journal of retailing and consumer services
28
The journal of services marketing
17
International marketing review
14
Journal of international marketing
14
Technological forecasting & social change : an international journal
10
International journal of consumer studies
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Psychology & marketing
7
European journal of marketing : EJM
6
British journal of management
5
Journal of promotion management : JPM
5
Journal of service management
5
Journal of service research : JSR
5
European management journal
4
Global business & economics review
4
International journal of Indian culture and business management
4
Journal for global business advancement : JGBA
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of the Academy of Marketing Science
4
Journal of transnational management : the official journal of the International Management Development Association
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
3
International journal of hospitality management
3
International journal of human resource management
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international management
3
Journal of marketing communications
3
Journal of retailing
3
Journal of service research
3
The journal of consumer marketing
3
The journal of product & brand management
3
The service industries journal
3
Asia Pacific business review
2
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ECONIS (ZBW)
439
Showing
1
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10
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439
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date (oldest first)
1
Addressing the grand challenges of poverty with data-driven creative service offerings
Akter, Shahriar
;
Hossain, Md Afnan
;
Hani, Umme
; …
- In:
The journal of product innovation management : an …
41
(
2024
)
2
,
pp. 236-266
Persistent link: https://www.econbiz.de/10014531459
Saved in:
2
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
3
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
4
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
5
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
6
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
7
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
8
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
9
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
10
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
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