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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Japutra, Arnold"
~person:"Paul, Justin"
~person:"Septianto, Felix"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Digitalisierung
Indien
Konsumentenverhalten
162
Brand management
51
Markenführung
51
Relationship marketing
48
Beziehungsmarketing
47
Brand image
43
Markenimage
43
Emotion
39
Advertising
28
Brand
28
Markenartikel
27
Bibliometrics
26
Bibliometrie
26
Werbung
25
Advertising effects
24
Customer satisfaction
24
Kundenzufriedenheit
24
Werbewirkung
24
Dienstleistungsqualität
22
Service quality
22
Einzelhandel
19
Retail trade
19
Luxury goods
18
Luxusgüter
18
Personality psychology
18
Persönlichkeitspsychologie
18
India
17
Online retailing
17
Online-Handel
17
Globalisierung
16
Globalization
16
Multinationales Unternehmen
16
Social Web
16
Social web
16
Transnational corporation
16
Internet marketing
13
Online-Marketing
13
Viral marketing
13
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Undetermined
151
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8
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Article
183
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1
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Article in journal
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184
Aufsatz im Buch
3
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3
Aufsatzsammlung
2
Case study
1
Collection of articles of several authors
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1
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Beatty, Sharon E.
Japutra, Arnold
Paul, Justin
Septianto, Felix
Han, Heesup
114
Mattila, Anna S.
99
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Dwivedi, Yogesh Kumar
77
Lusk, Jayson L.
77
Phau, Ian
77
Grewal, Dhruv
63
Loureiro, Sandra Maria Correia
62
Reddy, Y. V.
61
Belk, Russell W.
60
Kumar, Vikas
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Ko, Eunju
51
Vrontis, Demetris
51
Chawla, Deepak
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Kumar, Sunil
49
Bagozzi, Richard P.
48
Laroche, Michel
48
Kumar, Satish
47
Gaiha, Raghav
46
Hollebeek, Linda D.
46
Joshi, Himanshu
46
Kim, Jungkeun
46
Pelsmacker, Patrick de
46
Sharma, Piyush
46
Jha, Raghbendra
45
Rahman, Zillur
44
Singh, Tarlok
44
Mohan, Rakesh
43
Rana, Nripendra P.
43
Shankar, Ravi
43
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Journal of business research : JBR
37
Journal of retailing and consumer services
35
International journal of market research
6
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European journal of marketing
5
International journal of consumer studies
5
Psychology & marketing
5
Journal of strategic marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
Journal of marketing theory and practice
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia Pacific business review
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information systems management
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
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ECONIS (ZBW)
184
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1
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184
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
4
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
7
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
8
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
9
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
10
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
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