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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Indien
Konsumentenverhalten
193
Brand management
73
Markenführung
73
Relationship marketing
69
Beziehungsmarketing
68
Brand image
48
Markenimage
48
Luxury goods
45
Luxusgüter
45
Social Web
42
Social web
42
Fashion
38
Mode
38
Customer satisfaction
37
Internet marketing
37
Kundenzufriedenheit
37
Online-Marketing
37
Brand
32
Dienstleistungsqualität
31
Service quality
31
Markenartikel
30
Bibliometrics
28
Bibliometrie
28
Marketing management
27
Marketingmanagement
27
Einzelhandel
25
Retail trade
25
South Korea
23
Südkorea
23
Customer value
22
Kundenwert
22
China
21
Viral marketing
21
Virales Marketing
21
Globalisierung
20
Globalization
20
Online retailing
20
Online-Handel
20
USA
20
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6
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202
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5
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207
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9
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
3
Case study
3
Fallstudie
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Konferenzbeitrag
2
research-article
1
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Language
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Han, Heesup
115
Mattila, Anna S.
98
Ghosh, Saibal
90
Khare, Arpita
86
Kamaiah, Bandi
80
Lusk, Jayson L.
75
Phau, Ian
73
Dwivedi, Yogesh Kumar
71
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Grewal, Dhruv
61
Reddy, Y. V.
61
Septianto, Felix
61
Belk, Russell W.
60
Jang, Soocheong
57
Kumar, Vikas
56
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Sen, Kunal
51
Chawla, Deepak
50
Rangarajan, Chakravarthi
50
Kumar, Sunil
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Joshi, Himanshu
47
Gaiha, Raghav
46
Kim, Jungkeun
46
Sharma, Piyush
46
Jha, Raghbendra
45
Kumar, Satish
45
Pelsmacker, Patrick de
45
Vrontis, Demetris
45
Rahman, Zillur
44
Singh, Tarlok
44
Mohan, Rakesh
43
Shveta Singh
43
Diamantopoulos, Adamantios
42
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Journal of business research : JBR
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of retailing and consumer services
15
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
6
International journal of consumer studies
5
International marketing review
5
Journal of strategic marketing
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European journal of marketing
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Psychology & marketing
3
The journal of consumer marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
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ECONIS (ZBW)
207
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207
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
5
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
7
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
8
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
9
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
10
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
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