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~language:"eng"
~language:"spa"
~person:"Ko, Yong Jae"
~person:"Moschis, George P."
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
132
Emotion
36
Advertising effects
31
Werbewirkung
31
Advertising
30
Brand management
27
Markenführung
27
Werbung
27
USA
23
United States
23
Sportmarketing
21
Sports marketing
21
Brand image
17
Markenimage
17
Life course
15
Lebensverlauf
14
Luxury goods
14
Luxusgüter
14
Personality psychology
14
Persönlichkeitspsychologie
14
Social Web
14
Social web
14
Sport
14
Sports
14
Athletes
13
Elderly people
13
Sportler
13
Ältere Menschen
13
Ethics
11
Ethik
11
Internet marketing
11
Online-Marketing
11
Professional sports
11
Profisport
11
Brand
10
Markenartikel
10
Satisfaction
10
Sport event
10
Sportveranstaltung
10
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Undetermined
90
Free
5
Type of publication
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Article
132
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
132
research-article
4
Aufsatz im Buch
3
Book section
3
Language
All
English
Spanish
Author
All
Ko, Yong Jae
Moschis, George P.
Septianto, Felix
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Ko, Eunju
50
Hollebeek, Linda D.
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Park, Jungkun
37
Vrontis, Demetris
37
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dens, Nathalie
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
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Published in...
All
Journal of retailing and consumer services
17
Journal of business research : JBR
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business ethics : JBE
3
Journal of consumer behaviour : an international research review
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Sport management review
3
Australasian marketing journal
2
International journal of consumer studies
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of financial services marketing : JFSM
2
Journal of marketing theory and practice
2
Journal of travel and tourism marketing
2
Australian journal of management
1
Business ethics, the environment & responsibility
1
Cogent business & management
1
Corporate reputation review
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of market research
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail & distribution management
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
132
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132
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
Children and adolescent consumer behavior : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1917-1928
Persistent link: https://www.econbiz.de/10014633917
Saved in:
4
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
5
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
6
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
7
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
8
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
9
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
10
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
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