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~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Gierl, Heribert"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
161
India
75
Indien
75
Einzelhandel
60
Retail trade
60
Relationship marketing
40
Beziehungsmarketing
39
Advertising
24
Advertising effects
24
Werbewirkung
24
USA
23
United States
23
Werbung
21
Preismanagement
20
Pricing strategy
20
Internet marketing
18
Online retailing
18
Online-Handel
18
Online-Marketing
18
Dienstleistungsqualität
17
Service quality
17
Customer satisfaction
14
Kundenzufriedenheit
14
Brand image
13
Markenimage
13
Brand management
12
E-commerce
12
Electronic Commerce
12
Markenführung
12
Marketing management
12
Marketingmanagement
12
Bekleidung
11
Clothing
11
Social Web
11
Social web
11
Bekleidungsindustrie
10
Clothing industry
10
Einkaufszentrum
10
Emotion
10
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Online availability
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Undetermined
58
Free
2
Type of publication
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Article
158
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
161
research-article
10
Aufsatz im Buch
9
Book section
9
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
review
1
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Language
All
English
Ukrainian
Chinese
German
37
Author
All
Gierl, Heribert
Grewal, Dhruv
Khare, Arpita
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Ko, Eunju
50
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dens, Nathalie
34
Balaji, M. S.
33
Haws, Kelly L.
33
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Published in...
All
Journal of retailing
13
Marketing : ZFP ; journal of research and management
11
International journal of business competition and growth : IJBCG
10
Journal of the Academy of Marketing Science
9
Journal of business research : JBR
8
Journal of international consumer marketing
7
Journal of marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Psychology & marketing
5
Journal of fashion marketing and management
4
Journal of global marketing
4
MSI reports : working paper series
4
Asia Pacific journal of marketing and logistics
3
International journal of Indian culture and business management
3
International journal of services and operations management
3
Journal of marketing analytics : JMA
3
Journal of retailing and consumer services
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
International journal of business and emerging markets : IJBEM
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing research : JMR
2
Marketing : journal of research and management
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Der Markt : international journal of marketing
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
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Source
All
ECONIS (ZBW)
161
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1
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161
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
5
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
6
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
7
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
8
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
9
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
10
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
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