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~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Gierl, Heribert"
~person:"Grewal, Dhruv"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Subject
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Advertising effects
Consumer behaviour
Konsumentenverhalten
93
Einzelhandel
42
Retail trade
42
Relationship marketing
27
Beziehungsmarketing
26
Werbewirkung
24
Advertising
22
USA
21
United States
21
Preismanagement
19
Pricing strategy
19
Werbung
19
Internet marketing
15
Online-Marketing
15
Dienstleistungsqualität
12
Service quality
12
Customer satisfaction
11
Kundenzufriedenheit
11
Marketing management
11
Marketingmanagement
11
Brand management
10
Ladengestaltung
10
Markenführung
10
Store design
10
Theorie
10
Theory
10
Brand image
9
Emotion
9
Markenimage
9
Retailing
9
Social Web
9
Social web
9
Einzelhandelspreis
8
Preis
8
Price
8
Retail price
8
Artificial intelligence
7
Meta-analysis
7
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Undetermined
36
Free
2
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Article
95
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
98
Aufsatz im Buch
13
Book section
13
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
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Language
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English
Ukrainian
Chinese
German
56
Author
All
Gierl, Heribert
Grewal, Dhruv
Han, Heesup
114
Mattila, Anna S.
100
Phau, Ian
81
Lusk, Jayson L.
76
Khare, Arpita
68
Pelsmacker, Patrick de
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
63
Septianto, Felix
62
Jang, Soocheong
60
Nayga, Rodolfo M.
60
Belk, Russell W.
57
Paul, Justin
55
Ko, Eunju
51
Laroche, Michel
51
Eisend, Martin
50
Bagozzi, Richard P.
47
Kim, Jungkeun
47
Hollebeek, Linda D.
46
Dens, Nathalie
43
Diamantopoulos, Adamantios
42
Romaniuk, Jenni
42
Sharma, Piyush
42
Kim, Seongseop
41
Bang, Nguyen
40
Das, Gopal
40
Thaichon, Park
40
Ko, Yong Jae
38
Rajagopal
38
Wong, IpKin Anthony
38
Park, Jungkun
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Burton, Scot
36
Hyun, Sunghyup Sean
36
Wu, Luorong
36
Balaji, M. S.
35
Bijmolt, Tammo H. A.
34
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Published in...
All
Journal of retailing
14
Marketing : ZFP ; journal of research and management
12
Journal of the Academy of Marketing Science
9
Journal of business research : JBR
8
Journal of marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Psychology & marketing
5
MSI reports : working paper series
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Der Markt : international journal of marketing
2
International journal of marketing : IJM ; formerly Der Markt
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Marketing : journal of research and management
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
Yearbook of marketing and consumer research
1
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Source
All
ECONIS (ZBW)
98
Showing
1
-
10
of
98
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articles prioritized
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date (oldest first)
1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
5
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
6
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
7
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
8
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
9
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
10
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
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