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~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Gierl, Heribert"
~person:"Grewal, Dhruv"
~subject:"Consumer behaviour"
~subject:"Theory"
~type_genre:"Article in journal"
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Consumer behaviour
Theory
Konsumentenverhalten
93
Einzelhandel
42
Retail trade
42
Relationship marketing
27
Beziehungsmarketing
26
Advertising effects
24
Werbewirkung
24
Advertising
23
USA
21
United States
21
Werbung
20
Preismanagement
19
Pricing strategy
19
Internet marketing
15
Online-Marketing
15
Dienstleistungsqualität
12
Service quality
12
Customer satisfaction
11
Kundenzufriedenheit
11
Marketing management
11
Marketingmanagement
11
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10
Ladengestaltung
10
Markenführung
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Store design
10
Theorie
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Brand image
9
Emotion
9
Markenimage
9
Retailing
9
Social Web
9
Social web
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Einzelhandelspreis
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Preis
8
Price
8
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Artificial intelligence
7
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Article
95
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98
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8
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8
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3
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3
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2
Graue Literatur
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Non-commercial literature
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research-article
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Language
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English
Ukrainian
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62
Author
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Gierl, Heribert
Grewal, Dhruv
Beladi, Hamid
165
Creedy, John
146
Güth, Werner
145
Pestieau, Pierre
144
Phillips, Peter C. B.
144
Lai, Ching-chong
140
Nijkamp, Peter
130
Turnovsky, Stephen J.
126
Marjit, Sugata
122
Cheng, T. C. E.
120
Mukherjee, Arijit
118
Han, Heesup
117
Thisse, Jacques-François
117
Färe, Rolf
116
Tirole, Jean
116
Cremer, Helmuth
114
Long, Ngo Van
113
Laporte, Gilbert
112
Acemoglu, Daron
111
Lambertini, Luca
111
Shogren, Jason F.
108
Jarrow, Robert A.
106
Miceli, Thomas J.
102
Tsionas, Efthymios G.
102
Devereux, Michael B.
100
Mattila, Anna S.
99
Kumbhakar, Subal
98
Gersbach, Hans
97
Broll, Udo
96
Franses, Philip Hans
96
Quiggin, John C.
96
Stiglitz, Joseph E.
95
Chao, Chi-Chur
94
Frey, Bruno S.
94
Gupta, Rangan
94
Lien, Da-hsiang Donald
94
Lusk, Jayson L.
94
Sappington, David Edward Michael
93
Laffont, Jean-Jacques
92
Bossert, Walter
91
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Journal of retailing
13
Marketing : ZFP ; journal of research and management
13
Journal of the Academy of Marketing Science
10
Journal of business research : JBR
8
Journal of marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Psychology & marketing
5
MSI reports : working paper series
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Marketing : journal of research and management
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
OR-Spektrum : quantitative approaches in management
1
Review of marketing research
1
Schmalenbach business review : sbr
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
Yearbook of marketing and consumer research
1
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Source
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ECONIS (ZBW)
98
Showing
1
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10
of
98
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date (oldest first)
1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
5
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
6
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
7
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
8
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
9
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
10
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
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