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~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Gierl, Heribert"
~person:"Grewal, Dhruv"
~subject:"Consumer behaviour"
~subject:"USA"
~type_genre:"Article in journal"
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Consumer behaviour
USA
Konsumentenverhalten
93
Einzelhandel
42
Retail trade
42
Relationship marketing
27
Beziehungsmarketing
26
Advertising effects
24
Werbewirkung
24
Advertising
23
United States
21
Werbung
20
Preismanagement
19
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19
Internet marketing
15
Online-Marketing
15
Dienstleistungsqualität
12
Service quality
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Customer satisfaction
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Kundenzufriedenheit
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Marketingmanagement
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Ladengestaltung
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Store design
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Social web
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38
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Gierl, Heribert
Grewal, Dhruv
Cebula, Richard J.
174
Gupta, Rangan
128
Bahmani-Oskooee, Mohsen
124
Han, Heesup
117
Mattila, Anna S.
110
Lusk, Jayson L.
104
Neumark, David
104
Viscusi, W. Kip
103
Jang, Soocheong
100
Uri, Noel Dean
97
Poterba, James M.
94
Gruber, Jonathan
89
Nayga, Rodolfo M.
82
Partridge, Mark D.
80
Madura, Jeff
79
Gil-Alaña, Luis A.
78
Glaeser, Edward L.
78
Krueger, Alan B.
77
Auerbach, Alan J.
73
Burkhauser, Richard V.
73
Phau, Ian
73
Heckman, James J.
72
Wohar, Mark E.
71
Cutler, David M.
70
Card, David E.
69
Feldstein, Martin S.
69
Jorgenson, Dale Weldeau
69
Khare, Arpita
68
Mixon, Franklin G.
68
Slemrod, Joel
68
Dwivedi, Yogesh Kumar
67
Mishra, Ashok K.
67
Payne, James E.
67
Sirmans, Clemon F.
67
Audretsch, David B.
66
List, John A.
64
Wolff, Edward N.
64
Berger, Allen N.
63
Goodwin, Barry K.
62
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Journal of retailing
15
Journal of marketing
11
Journal of the Academy of Marketing Science
11
Marketing : ZFP ; journal of research and management
11
Journal of business research : JBR
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Psychology & marketing
5
MSI reports : working paper series
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
International journal of marketing : IJM ; formerly Der Markt
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Marketing : journal of research and management
2
Review of managerial science
2
The journal of product & brand management
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
106
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1
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10
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106
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
5
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
6
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
7
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
8
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
9
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
10
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
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