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~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Ko, Yong Jae"
~person:"Park, Jungkun"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~type_genre:"Article in journal"
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Consumer behaviour
Entwicklungsländer
Konsumentenverhalten
74
Brand management
27
Markenführung
27
Sportmarketing
23
Sports marketing
23
USA
22
United States
22
Brand image
20
Dienstleistungsqualität
20
Markenimage
20
Service quality
20
Customer satisfaction
19
Kundenzufriedenheit
19
Beziehungsmarketing
18
Relationship marketing
18
Sport
16
Sports
16
Athletes
13
Sportler
13
Professional sports
12
Profisport
12
Luxury goods
11
Luxusgüter
11
Emotion
10
Sport event
10
Sport organization
10
Sportorganisation
10
Sportveranstaltung
10
Arbeitszufriedenheit
9
Brand
9
Job satisfaction
9
Markenartikel
9
Salespeople
9
Verkaufspersonal
9
Online retailing
8
Online-Handel
8
Social Web
8
Social web
8
Advertising effects
7
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Online availability
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Undetermined
54
Type of publication
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Article
73
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
74
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
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Language
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English
Ukrainian
Chinese
Author
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Ko, Yong Jae
Park, Jungkun
Han, Heesup
115
Mattila, Anna S.
98
Gnangnon, Sèna Kimm
90
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
61
Nunnenkamp, Peter
61
Grewal, Dhruv
60
Septianto, Felix
59
Paul, Justin
58
Belk, Russell W.
57
Jang, Soocheong
57
Ko, Eunju
49
Laroche, Michel
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Vrontis, Demetris
40
Bahmani-Oskooee, Mohsen
39
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Wong, IpKin Anthony
36
Wu, Luorong
36
Bird, Graham R.
35
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dens, Nathalie
34
Eisend, Martin
34
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Published in...
All
Journal of retailing and consumer services
17
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of sports marketing & sponsorship
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
Sport management review
3
The Cornell hospitality quarterly
3
International journal of hospitality management
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Journal of travel and tourism marketing
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of nonprofit & voluntary sector marketing
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of wine business research
1
International marketing review
1
Journal of air transport management
1
Journal of consumer behaviour : an international research review
1
Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Service business
1
The international review of retail, distribution and consumer research
1
The journal of business & industrial marketing
1
The journal of services marketing
1
The service industries journal
1
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Source
All
ECONIS (ZBW)
74
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1
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10
of
74
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date (oldest first)
1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
3
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
4
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
5
Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
Hyun, Hyowon
;
Kim, Dongyoup
;
Park, Jungkun
- In:
International journal of retail and distribution management
51
(
2023
)
4
,
pp. 484-502
Persistent link: https://www.econbiz.de/10014281080
Saved in:
6
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Saved in:
7
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
8
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
9
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
10
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
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