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~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Sharma, Piyush"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
46
Dienstleistungsqualität
21
Service quality
21
Customer satisfaction
20
Kundenzufriedenheit
20
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
11
Relationship marketing
11
B-to-B-Marketing
9
Brand management
9
Business-to-business marketing
9
Cross-cultural management
9
India
9
Indien
9
Innovation
9
Interkulturelles Management
9
Markenführung
9
Firm performance
8
USA
8
United States
8
Unternehmenserfolg
8
Brand image
7
China
7
Cultural identity
7
Customer service
7
Emerging economies
7
Kulturelle Identität
7
Kundenservice
7
Markenimage
7
Schwellenländer
7
Innovation management
6
Innovationsmanagement
6
Auslandsverlagerung
5
Cross-cultural competence
5
Globalization
5
Großbritannien
5
Interkulturelle Kompetenz
5
Marketing management
5
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Article
44
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2
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Article in journal
41
Aufsatz in Zeitschrift
41
Aufsatz im Buch
3
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3
Language
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English
Ukrainian
Chinese
Author
All
Sharma, Piyush
Han, Heesup
115
Belk, Russell W.
109
Mattila, Anna S.
98
Grunert, Klaus G.
86
Lusk, Jayson L.
83
Phau, Ian
83
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Verhoef, Peter C.
54
Chintagunta, Pradeep K.
53
Warlop, Luk
52
Hollebeek, Linda D.
50
Rajagopal
50
Rock, Bram de
50
Thøgersen, John
50
Krishna, Aradhna
49
Bruwer, Johan
48
Cherchye, Laurens
48
Kim, Jungkeun
48
Dellaert, Benedict G. C.
46
Dubé, Jean-Pierre
45
Vermeulen, Frederic
45
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Journal of business research : JBR
7
The journal of services marketing
7
Marketing intelligence & planning
5
European journal of marketing : EJM
4
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
A Research Agenda for Service Marketing
1
Contemporary research in e-branding
1
Handbook of research on Asian business
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of euromarketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Palgrave pivot
1
Psychology & marketing
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The journal of product & brand management
1
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ECONIS (ZBW)
46
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1
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46
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date (oldest first)
1
Intercultural service encounters in the post-COVID-19 world : a research agenda
Sharma, Piyush
- In:
A Research Agenda for Service Marketing
,
(pp. 283–298)
.
2024
Persistent link: https://www.econbiz.de/10014517997
Saved in:
2
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
3
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
4
Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Chan, Kimmy Wa
;
Gong, Taeshik
;
Sharma, Piyush
;
Chu, Candace
- In:
Journal of business research : JBR
150
(
2022
),
pp. 297-310
Persistent link: https://www.econbiz.de/10013365716
Saved in:
5
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
6
Self-service technology in supermarkets : do frontline staff still matter?
Sharma, Piyush
;
Ueno, Akiko
;
Kingshott, Russel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012433423
Saved in:
7
Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness
Fatima, Johra Kayeser
;
Di Mascio, Rita
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012171839
Saved in:
8
When in Rome! : complaint contagion effect in multi-actor service ecosystems
Chen, Ke
;
Chen, Jianxun
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
121
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012417383
Saved in:
9
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
10
Intercultural service encounters : cross-cultural interactions and service quality
Sharma, Piyush
-
2019
Persistent link: https://www.econbiz.de/10011885056
Saved in:
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