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~language:"eng"
~person:"Aaker, David A."
~person:"McCarthy, Edmund Jerome"
~person:"Rudelius, William"
~type_genre:"Glossary included"
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Aaker, David A.
McCarthy, Edmund Jerome
Rudelius, William
Kotler, Philip
11
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8
Hartley, Steven W.
8
Kerin, Roger A.
8
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McGraw-Hill Irwin series in marketing
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ECONIS (ZBW)
12
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1
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
4
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
5
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
6
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
7
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
8
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003158640
Saved in:
9
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
10
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
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