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~language:"eng"
~person:"Adams, Russell"
~person:"Douglas, Susan P."
~person:"Grigoriou, Nicholas"
~person:"Strehlau, Suzane"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Internationale Marktsegmentierung"
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Konsumentenverhalten
International market segmentation
5
Internationale Marktsegmentierung
5
Consumer behaviour
4
America
1
Amerika
1
Asia
1
Asien
1
Brand image
1
China
1
Consumer society
1
Cultural identity
1
Decentralized organization
1
Dezentrale Organisation
1
Emerging economies
1
Europa
1
Europe
1
Globalisierung
1
Globalization
1
International management
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationales Management
1
Internationales Marketing
1
Konsumgesellschaft
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Market entry
1
Market research
1
Marketing management
1
Marketingmanagement
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Markteintritt
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Marktforschung
1
Schwellenländer
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Adams, Russell
Douglas, Susan P.
Grigoriou, Nicholas
Strehlau, Suzane
Cleveland, Mark
2
Arıkan, Gülay
1
Cannon, Hugh M.
1
Chikweche, Tendai
1
Craig, C. S.
1
Diamantopoulos, Adamantios
1
Egan, Paul
1
Erdoğan, Seçil
1
Gaston-Breton, Charlotte
1
Godey, Bruno
1
Hennigs, Nadine
1
Jain, Arun K.
1
Klarmann, Christiane
1
Lappeman, James
1
Laroche, Michel
1
Ly, Li
1
López-López, Inés
1
Martín Martín, Oscar
1
Munuera-Alemán, José Luis
1
Papadopoulos, Nicolas G.
1
Poyraz, Tuğça
1
Riefler, Petra
1
Ruiz de Maya, Salvador
1
Sheth, Jagdish N.
1
Siguaw, Judy A.
1
Wiedmann, Klaus-Peter
1
Wind, Yoram
1
Xin-an, Zhang
1
Yaprak, Attila
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International business and economics research journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
2
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
Saved in:
3
Fragmentation and segmentation : marketing global benefits
Adams, Russell
- In:
International business and economics research journal
10
(
2011
)
9
,
pp. 59-65
Persistent link: https://www.econbiz.de/10009349146
Saved in:
4
The myth of China as a single market : the influence of personal value differences on buying decisions
Xin-an, Zhang
;
Grigoriou, Nicholas
;
Ly, Li
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 377-402
Persistent link: https://www.econbiz.de/10003714003
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