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~language:"eng"
~person:"Aghdaie, Mohammad Hasan"
~person:"Akarte, Milind M."
~person:"Al-Azri, Hamed"
~person:"Verhoef, Peter C."
~subject:"Marktsegmentierung"
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Marktsegmentierung
Market segmentation
5
Target group
5
Zielgruppe
5
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Cluster analysis
2
Clusteranalyse
2
Customer segmentation
2
Advertising
1
Advertising media types
1
Behavioral segmentation
1
Benefit segmentation
1
Conditional probabilistic approach
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer inspiration
1
Customer journey
1
Customer satisfaction
1
Customer shopping journey
1
Customer worth
1
Deelphi mthod
1
Destination marketing
1
Distribution channel
1
Geographic segmentation
1
International tourism
1
International tourism segmentation strategies
1
Internationaler Tourismus
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Iran
1
K-means clustering
1
Kundenzufriedenheit
1
Latent class modeling
1
Lifestyle segmentation
1
Market research
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Marktforschung
1
Multichannel customer segmentation
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Aghdaie, Mohammad Hasan
Akarte, Milind M.
Al-Azri, Hamed
Verhoef, Peter C.
Arnold, Marlen
2
Chawla, Deepak
2
Dolnicar, Sara
2
Gold, Stefan
2
Goldsmith, Ronald E.
2
Leisch, Friedrich
2
Mueller, Barbara
2
Muthuri, Judy N.
2
Piersma, Nanda
2
Pires, Guilherme D.
2
Podolny, Joel M.
2
Rueda, Ximena
2
Stanton, John
2
Tsiotsou, Rodoula H.
2
Tybout, Alice M.
2
Van den Poel, Dirk
2
Weinstein, Art
2
Abedin, Ehsan
1
Ackermann, Karl
1
Agarwal, Vaibhav
1
Akhondzadeh-Noughabi, Elham
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Alexandris, K.
1
Alfarhan, Usamah F.
1
Allenby, Greg
1
Alt, Mónika-Anetta
1
Alvarez, Cecilia M. O.
1
Alves Gomes, Miguel
1
Arain, Zulfiqar Ali
1
Arora, Mukul
1
Audrezet, Alice
1
Avram, Bogdan
1
Babakus, Emin
1
Bagozzi, Richard P.
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Balci, Gökcay
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Benchmarking : an international journal ; BIJ
1
International journal of business innovation and research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Review of international business and strategy
1
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ECONIS (ZBW)
5
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1
Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon
;
Al-Azri, Hamed
;
Alfarhan, Usamah F.
; …
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
Saved in:
2
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
3
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
4
Segmentation based product design using preferred features
Gangurde, Sanjaykumar R.
;
Akarte, Milind M.
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
6
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10011406580
Saved in:
5
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
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