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~language:"eng"
~person:"Aghdaie, Mohammad Hasan"
~person:"Akarte, Milind M."
~person:"Alexandris, K."
~person:"Arora, Mukul"
~subject:"Marktsegmentierung"
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Marktsegmentierung
Market segmentation
4
Target group
4
Zielgruppe
4
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Relationship marketing
2
Cluster analysis
1
Clusteranalyse
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer segmentation
1
Customer worth
1
Deelphi mthod
1
Football
1
Fußball
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Greece
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Griechenland
1
India
1
Indien
1
Iran
1
K-means clustering
1
Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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New product development
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Product configuration
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Product design
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Product differentiation
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Produktdifferenzierung
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Produktentwicklung
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Produktgestaltung
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Sport event
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Aghdaie, Mohammad Hasan
Akarte, Milind M.
Alexandris, K.
Arora, Mukul
Arnold, Marlen
2
Chawla, Deepak
2
Dolnicar, Sara
2
Gold, Stefan
2
Goldsmith, Ronald E.
2
Leisch, Friedrich
2
Mueller, Barbara
2
Muthuri, Judy N.
2
Piersma, Nanda
2
Pires, Guilherme D.
2
Podolny, Joel M.
2
Rueda, Ximena
2
Stanton, John
2
Tsiotsou, Rodoula H.
2
Tybout, Alice M.
2
Van den Poel, Dirk
2
Verhoef, Peter C.
2
Weinstein, Art
2
Abedin, Ehsan
1
Abou Nabout, Nadia
1
Ackermann, Karl
1
Agarwal, Vaibhav
1
Ahmadi, Iman
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Alfarhan, Usamah F.
1
Allenby, Greg
1
Alt, Mónika-Anetta
1
Alvarez, Cecilia M. O.
1
Alves Gomes, Miguel
1
Arain, Zulfiqar Ali
1
Audrezet, Alice
1
Avram, Bogdan
1
Babakus, Emin
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Benchmarking : an international journal ; BIJ
1
European Sport management quarterly : ESMQ
1
International journal of business innovation and research
1
International journal of public sector performance management
1
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ECONIS (ZBW)
4
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Educing the referral power to tap potential customer segments : a study in Indian perspective
Arora, Mukul
;
Nagdev, Kritika
;
Singh, Raman Preet
; …
- In:
International journal of public sector performance …
4
(
2018
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10011957800
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2
Segmentation based product design using preferred features
Gangurde, Sanjaykumar R.
;
Akarte, Milind M.
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
6
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10011406580
Saved in:
3
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
4
Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.
;
Tsiotsou, Rodoula H.
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
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