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~language:"eng"
~person:"Akbar, Mohammad Muzahid"
~person:"Harris, Erica E."
~person:"Melewar, T. C."
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Search: subject:"Nonprofit-Marketing"
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Nonprofit marketing
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Akbar, Mohammad Muzahid
Harris, Erica E.
Melewar, T. C.
Sargeant, Adrian
11
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10
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7
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6
Ford, John B.
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International review on public and non-profit marketing
1
Marketing intelligence & planning
1
Nonprofit and voluntary sector quarterly
1
Review of accounting studies
1
The Routledge companion to contemporary brand management
1
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
1
The marketing review
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ECONIS (ZBW)
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1
Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment
Harris, Erica E.
;
Neely, Daniel G.
;
Saxton, Gregory D.
- In:
Review of accounting studies
28
(
2023
)
2
,
pp. 658-688
Persistent link: https://www.econbiz.de/10014335924
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2
The Role of web assurance seals in nonprofit giving
Canada, Joseph
;
Harris, Erica E.
- In:
The journal of information systems : JIS ; a semiannual …
34
(
2020
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10012321414
Saved in:
3
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
4
Brand authenticity, its conceptualization, and its relevance to
nonprofit
marketing
Wymer, Walter
;
Akbar, Mohammad Muzahid
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10011916485
Saved in:
5
Branding higher education
Bang, Nguyen
;
Hemsley-Brown, Jane
;
Melewar, T. C.
- In:
The Routledge companion to contemporary brand management
,
(pp. 407-422)
.
2016
Persistent link: https://www.econbiz.de/10011515447
Saved in:
6
Analysis of the value of celebrity affiliation to nonprofit contributions
Harris, Erica E.
;
Ruth, Julie A.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
5
,
pp. 945-967
Persistent link: https://www.econbiz.de/10011382680
Saved in:
7
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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