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~language:"eng"
~person:"Alavi, Ali"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Homburg, Christian"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand extension"
~subject:"Ghana"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Brand extension
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Relationship marketing
67
Beziehungsmarketing
66
Consumer behaviour
63
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59
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55
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54
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41
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Alavi, Ali
Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Deependra Singh
Homburg, Christian
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
82
Mattila, Anna S.
62
Loureiro, Sandra Maria Correia
51
Kumar, V.
50
Hollebeek, Linda D.
48
Verhoef, Peter C.
45
Grewal, Dhruv
43
Phau, Ian
43
Bang, Nguyen
39
Sharma, Piyush
39
Dwivedi, Yogesh Kumar
38
Usman, Osly
38
Svensson, Göran
37
Ko, Eunju
36
Pelsmacker, Patrick de
36
Gil Saura, Irene
35
Melewar, T. C.
34
Prentice, Catherine
34
Bagozzi, Richard P.
33
Romaniuk, Jenni
33
Vrontis, Demetris
33
Mittal, Vikas
32
Cova, Bernard
31
Dens, Nathalie
30
Sreejesh, S.
30
Woodside, Arch G.
30
Balaji, M. S.
29
Dawes, John
29
Sheth, Jagdish N.
29
Chintagunta, Pradeep K.
28
Johnston, Wesley J.
28
Park, Jungkun
28
Paul, Justin
28
Rajagopal
28
Sarkar, Abhigyan
28
Septianto, Felix
28
Thaichon, Park
28
Wong, IpKin Anthony
28
Filieri, Raffaele
27
Foxall, Gordon R.
27
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German American Conference on Industrial Marketing <1984, Mainz>
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Journal of marketing
8
Journal of the Academy of Marketing Science
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Journal of international consumer marketing
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing intelligence & planning
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
African Journal of Economic and Management Studies
1
African journal of economic and management studies : AJEMS
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing research
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ECONIS (ZBW)
101
Other ZBW resources
1
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
5
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
6
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
7
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
8
Social media,
marketing
practices, and consumer behavior
Erragcha, Nozha
;
Babay, Hanene
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 27-45)
.
2020
Persistent link: https://www.econbiz.de/10012241968
Saved in:
9
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
10
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
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