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~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Confidence"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Business-to-business marketing
Confidence
Customer satisfaction
Konsumentenverhalten
Kundenzufriedenheit
Consumer behaviour
78
Marktforschung
65
Beziehungsmarketing
59
Relationship marketing
59
Market research
57
Marketing theory
32
Marketingtheorie
32
India
31
Indien
31
Marketing
26
Theorie
23
Theory
23
Brand management
22
Markenführung
22
Dienstleistungsqualität
20
Service quality
20
Brand image
18
Markenimage
18
Marketingmanagement
17
Marketing management
15
Internet marketing
14
Lieferantenmanagement
14
Online-Marketing
14
Supplier relationship management
14
Internationales Marketing
13
Viral marketing
13
Virales Marketing
13
International marketing
12
Marketingforschung
12
USA
12
United States
12
Vertrauen
12
Einzelhandel
11
Ghana
9
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English
Author
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Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
83
Mattila, Anna S.
60
Loureiro, Sandra Maria Correia
50
Kumar, V.
49
Verhoef, Peter C.
45
Grewal, Dhruv
44
Phau, Ian
43
Hollebeek, Linda D.
41
Svensson, Göran
40
Bang, Nguyen
39
Sharma, Piyush
39
Usman, Osly
38
Dwivedi, Yogesh Kumar
37
Gil Saura, Irene
36
Ko, Eunju
36
Melewar, T. C.
36
Woodside, Arch G.
34
Bagozzi, Richard P.
33
Pelsmacker, Patrick de
33
Prentice, Catherine
33
Mittal, Vikas
32
Vrontis, Demetris
32
Cova, Bernard
31
Romaniuk, Jenni
31
Johnston, Wesley J.
29
Sheth, Jagdish N.
29
Chintagunta, Pradeep K.
28
Homburg, Christian
28
Paul, Justin
28
Rajagopal
28
Sreejesh, S.
28
Wong, IpKin Anthony
28
Dawes, John
27
Herrmann, Andreas
27
Klaus, Philipp
27
Kleinaltenkamp, Michael
27
Park, Jungkun
27
Sarkar, Abhigyan
27
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Journal of business research : JBR
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of international consumer marketing
5
Marketing intelligence & planning
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of business-to-business marketing
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Legends in marketing
1
Leveraging consumer behavior and psychology in the digital economy
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Psychology & marketing
1
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All
ECONIS (ZBW)
97
Showing
1
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97
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1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
5
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
6
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
7
Nanoinfluencer
marketing
: how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
8
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
9
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
10
Travel posts on WeChat moments : a model for eWOM effectiveness
Jiang, Yangyang
;
Rao, Yong
;
Balaji, M. S.
;
Xu, Dan Xian
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012438087
Saved in:
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