//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Malhotra, Naresh K."
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Marktforschung
63
Market research
55
Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
44
Relationship marketing
44
Marketing theory
31
Marketingtheorie
31
Marketing
25
Theorie
23
Theory
23
Customer satisfaction
21
Kundenzufriedenheit
21
Brand management
19
Dienstleistungsqualität
19
Markenführung
19
Service quality
19
Marketingmanagement
16
Markenimage
15
Lieferantenmanagement
14
Marketing management
14
Supplier relationship management
14
Internationales Marketing
13
International marketing
12
Marketingforschung
12
Confidence
11
Internet marketing
11
Online-Marketing
11
USA
11
United States
11
Vertrauen
11
Viral marketing
11
Virales Marketing
11
B-to-B-Marketing
9
Business-to-business marketing
9
Ghana
9
Naresh K. Malhotra
9
Beschwerdemanagement
8
Brand
8
more ...
less ...
Online availability
All
Undetermined
8
Free
2
Type of publication
All
Article
13
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
Author
All
Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Deependra Singh
Malhotra, Naresh K.
Loureiro, Sandra Maria Correia
29
Keller, Kevin Lane
27
Melewar, T. C.
27
Phau, Ian
25
Bang, Nguyen
22
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
21
Han, Heesup
21
Foroudi, Pantea
20
Guzman, Francisco
20
Romaniuk, Jenni
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Gupta, Suraksha
16
King, Ceridwyn
16
MacInnis, Deborah J.
16
Christodoulides, George
15
Ekinci, Yuksel
15
Khan, Imran
15
Rahman, Zillur
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Gil Saura, Irene
14
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Baumgarth, Carsten
13
Burmann, Christoph
13
Fetscherin, Marc
13
Pelsmacker, Patrick de
13
Pike, Steven
13
Sattler, Henrik
13
Veloutsou, Cleopatra
13
Dawes, John
12
Grohmann, Bianca
12
Khamitov, Mansur
12
Merrilees, Bill
12
Park, Jungkun
12
Paul, Justin
12
Shimul, Anwar Sadat
12
more ...
less ...
Published in...
All
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of business research : JBR
3
AMS review : official publication of the Academy of Marketing Science
1
International journal of electronic marketing and retailing : IJEMR
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
3
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
4
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
5
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
6
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
7
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
Saved in:
8
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
9
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
10
How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar
;
Balaji, M. S.
;
Krishnan, Balaji C.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->