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~language:"eng"
~person:"Amoako, George Kofi"
~person:"Arora, Sonia"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Grewal, Dhruv"
~person:"Hornikx, Jos"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Consumer behaviour
115
Relationship marketing
81
Beziehungsmarketing
80
Marktforschung
59
Market research
53
Marketing
53
Marketingmanagement
34
Marketing theory
33
Marketingtheorie
33
Einzelhandel
32
Retail trade
32
India
31
Indien
31
Dienstleistungsqualität
30
Marketing management
30
Service quality
30
Internet marketing
27
Online-Marketing
27
Theorie
27
Theory
27
Brand management
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Markenführung
26
Brand image
21
Lieferantenmanagement
21
Markenimage
21
Supplier relationship management
21
Social Web
16
Social web
16
USA
15
Viral marketing
15
Virales Marketing
15
Advertising effects
14
Internationales Marketing
14
United States
14
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131
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German
35
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Amoako, George Kofi
Arora, Sonia
Babay, Hanene
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Grewal, Dhruv
Hornikx, Jos
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
82
Mattila, Anna S.
62
Loureiro, Sandra Maria Correia
51
Kumar, V.
50
Hollebeek, Linda D.
46
Verhoef, Peter C.
45
Phau, Ian
43
Bang, Nguyen
39
Sharma, Piyush
39
Dwivedi, Yogesh Kumar
38
Usman, Osly
38
Svensson, Göran
37
Ko, Eunju
36
Gil Saura, Irene
35
Melewar, T. C.
34
Prentice, Catherine
34
Bagozzi, Richard P.
33
Pelsmacker, Patrick de
33
Vrontis, Demetris
33
Mittal, Vikas
32
Romaniuk, Jenni
32
Cova, Bernard
31
Sreejesh, S.
30
Woodside, Arch G.
30
Dawes, John
29
Chintagunta, Pradeep K.
28
Homburg, Christian
28
Park, Jungkun
28
Paul, Justin
28
Rajagopal
28
Sarkar, Abhigyan
28
Sheth, Jagdish N.
28
Wong, IpKin Anthony
28
Dens, Nathalie
27
Filieri, Raffaele
27
Herrmann, Andreas
27
Johnston, Wesley J.
27
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German American Conference on Industrial Marketing <1984, Mainz>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
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Journal of business research : JBR
13
Journal of retailing
11
Journal of the Academy of Marketing Science
9
Journal of international consumer marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Journal of business-to-business marketing
4
Psychology & marketing
4
Review of marketing research
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing research
2
MSI reports : working paper series
2
Research and the development of pedagogical materials : working papers
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Customer relationship management in electronic markets
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
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ECONIS (ZBW)
147
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1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
3
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
4
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
5
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
6
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
7
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
8
Nanoinfluencer
marketing
: how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
9
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
10
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
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