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~language:"eng"
~person:"Amoako, George Kofi"
~person:"Arora, Sonia"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Hornikx, Jos"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
~subject:"Marketingforschung"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Marketingforschung
Consumer behaviour
79
Marktforschung
55
Relationship marketing
53
Beziehungsmarketing
52
Market research
50
Marketing
34
India
32
Indien
31
Marketing theory
30
Marketingtheorie
30
Theorie
25
Theory
25
Brand management
22
Markenführung
22
Marketingmanagement
22
Service quality
21
Dienstleistungsqualität
20
Marketing management
20
Brand image
18
Markenimage
18
International marketing
17
Lieferantenmanagement
16
Supplier relationship management
16
Viral marketing
13
Virales Marketing
13
Internationales Marketing
12
Internet marketing
12
Online-Marketing
12
Bibliometrics
10
Bibliometrie
10
Ghana
10
Green marketing
10
USA
10
Advertising effects
9
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Undetermined
51
Free
2
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Article
91
Book / Working Paper
22
Type of publication (narrower categories)
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Article in journal
89
Aufsatz in Zeitschrift
89
Lehrbuch
6
Textbook
6
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Graue Literatur
2
Non-commercial literature
2
Reprint
2
Arbeitspapier
1
CD-ROM, DVD
1
Case study
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Konferenzschrift
1
Mehrbändiges Werk
1
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1
Working Paper
1
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Language
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English
German
37
Author
All
Amoako, George Kofi
Arora, Sonia
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Hornikx, Jos
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
82
Kumar, V.
66
Mattila, Anna S.
62
Loureiro, Sandra Maria Correia
51
Hollebeek, Linda D.
48
Verhoef, Peter C.
45
Grewal, Dhruv
43
Phau, Ian
43
Sharma, Piyush
40
Bang, Nguyen
39
Dwivedi, Yogesh Kumar
38
Usman, Osly
38
Svensson, Göran
37
Ko, Eunju
36
Gil Saura, Irene
35
Melewar, T. C.
34
Pelsmacker, Patrick de
34
Prentice, Catherine
34
Bagozzi, Richard P.
33
Vrontis, Demetris
33
Mittal, Vikas
32
Romaniuk, Jenni
32
Cova, Bernard
31
Woodside, Arch G.
31
Sreejesh, S.
30
Dawes, John
29
Sarkar, Abhigyan
29
Sheth, Jagdish N.
29
Casidy, Riza
28
Chintagunta, Pradeep K.
28
Homburg, Christian
28
Johnston, Wesley J.
28
Park, Jungkun
28
Paul, Justin
28
Rajagopal
28
Septianto, Felix
28
Thaichon, Park
28
Wong, IpKin Anthony
28
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Institution
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German American Conference on Industrial Marketing <1984, Mainz>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Published in...
All
Journal of business research : JBR
10
Journal of international consumer marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of internet commerce
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of business communication : JBC
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of strategic marketing
1
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All
ECONIS (ZBW)
110
USB Cologne (EcoSocSci)
3
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113
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1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
5
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
6
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
7
Nanoinfluencer
marketing
: how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
8
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
9
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
10
Travel posts on WeChat moments : a model for eWOM effectiveness
Jiang, Yangyang
;
Rao, Yong
;
Balaji, M. S.
;
Xu, Dan Xian
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012438087
Saved in:
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