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~language:"eng"
~person:"Baker, Michael John"
~person:"Clark, Brenda"
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Marketing
31
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12
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4
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Baker, Michael John
Clark, Brenda
Kotler, Philip
168
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47
McDonald, Malcolm
39
Armstrong, Gary
38
Brown, Stephen
38
Kerin, Roger A.
36
Tadajewski, Mark
34
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31
Svensson, Göran
30
Ferrell, Odies C.
29
Hair, Joseph F.
28
Leeflang, Peter
27
Peter, Jerome Paul
26
Fill, Chris
25
Homburg, Christian
25
Irwin, Scott H.
25
Kitchen, Philip J.
25
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24
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24
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23
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23
Moutinho, Luiz
23
Vrontis, Demetris
23
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22
Keller, Kevin Lane
22
Malhotra, Naresh K.
22
Franses, Philip Hans
21
Grönroos, Christian
21
Kaynak, Erdener
21
Lovelock, Christopher H.
21
Palmer, Adrian
21
Blythe, Jim
20
Lindgreen, Adam
20
Hanssens, Dominique M.
19
Zaltman, Gerald
19
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18
Kurtz, David L.
18
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18
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18
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1
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
The marketing book
Baker, Michael John
(
ed.
);
Hart, Susan
(
ed.
); …
-
2016
-
Seventh edition
Persistent link: https://www.econbiz.de/10011411798
Saved in:
3
The marketing book
Baker, Michael John
(
contributor
); …
-
2016
-
Seventh edition.
Persistent link: https://www.econbiz.de/10013182068
Saved in:
4
Marketing dynamics
Clark, Brenda
;
Basteri, Cynthia Gendall
;
Gassen, Chris
; …
-
2014
-
Third Edition
Persistent link: https://www.econbiz.de/10009791523
Saved in:
5
The marketing dilemma
Baker, Michael John
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
Saved in:
6
Marketing dynamics
Clark, Brenda
;
Sobel, Jennie
;
Basteri, Cynthia Gendall
-
2010
-
2. ed
Persistent link: https://www.econbiz.de/10003798603
Saved in:
7
Special issue: Marketing in adversity
Baker, Michael John
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003870035
Saved in:
8
The marketing book
Baker, Michael John
(
contributor
)
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10004891416
Saved in:
9
The strategic marketing plan audit : a detailed top management review of every aspect of your company's marketing strategy
Baker, Michael John
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004928619
Saved in:
10
The marketing book
Baker, Michael John
(
contributor
)
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10009528254
Saved in:
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