//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Beatty, Sharon E."
~person:"Chebat, Jean-Charles"
~person:"McLean, Graeme J."
~person:"Merchant, Altaf"
~person:"Paul, Justin"
~person:"Quach, Sara"
~person:"Roy, Sanjit"
~person:"Septianto, Felix"
~person:"Veloutsou, Cleopatra"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Fundraising"
~subject:"Indien"
~subject:"Systematic literature review"
~subject:"Werbung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 17 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Fundraising
Indien
Systematic literature review
Werbung
Konsumentenverhalten
261
Relationship marketing
100
Beziehungsmarketing
99
Markenführung
86
Brand image
63
Markenimage
63
Emotion
59
Customer satisfaction
54
Kundenzufriedenheit
54
Dienstleistungsqualität
50
Service quality
50
Social Web
46
Social web
46
Advertising
43
Einzelhandel
39
Retail trade
39
Brand
38
Bibliometrics
37
Bibliometrie
37
Markenartikel
37
Advertising effects
36
Internet marketing
36
Online-Marketing
36
Werbewirkung
36
Online retailing
27
Online-Handel
27
Luxury goods
23
Luxusgüter
23
Personality psychology
23
Persönlichkeitspsychologie
23
USA
22
United States
22
India
21
Viral marketing
21
Virales Marketing
21
Marketing management
18
more ...
less ...
Online availability
All
Undetermined
239
Free
16
Type of publication
All
Article
320
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
323
Aufsatz im Buch
10
Book section
10
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
3
Case study
3
Fallstudie
3
research-article
3
Conference proceedings
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
1
conceptual-paper
1
more ...
less ...
Language
All
English
Author
All
Beatty, Sharon E.
Chebat, Jean-Charles
McLean, Graeme J.
Merchant, Altaf
Paul, Justin
Quach, Sara
Roy, Sanjit
Septianto, Felix
Veloutsou, Cleopatra
Han, Heesup
118
Mattila, Anna S.
102
Ghosh, Saibal
90
Khare, Arpita
85
Phau, Ian
82
Kamaiah, Bandi
80
Dwivedi, Yogesh Kumar
78
Lusk, Jayson L.
77
Loureiro, Sandra Maria Correia
69
Melewar, T. C.
67
Belk, Russell W.
66
Grewal, Dhruv
64
Kumar, Vikas
63
Nayga, Rodolfo M.
63
Vrontis, Demetris
63
Jang, Soocheong
61
Pelsmacker, Patrick de
61
Reddy, Y. V.
61
Eisend, Martin
59
Kumar, Satish
59
Tiwari, Aviral Kumar
56
Bang, Nguyen
55
Jain, Pramod Kumar
54
Ko, Eunju
53
Laroche, Michel
53
Sen, Kunal
51
Sharma, Piyush
51
Bagozzi, Richard P.
50
Chawla, Deepak
50
Kaiser, Harry M.
50
Pitt, Leyland F.
50
Rahman, Zillur
50
Rangarajan, Chakravarthi
50
Hollebeek, Linda D.
49
Kumar, Sunil
49
Kim, Jungkeun
48
Joshi, Himanshu
47
Rajagopal
47
more ...
less ...
Published in...
All
Journal of business research : JBR
79
Journal of retailing and consumer services
48
Psychology & marketing
13
Asia Pacific journal of marketing and logistics
8
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
Journal of advertising
6
Journal of strategic marketing
6
Technological forecasting & social change : an international journal
6
The journal of product & brand management
6
European journal of marketing
5
European management journal
5
International journal of consumer studies
5
International marketing review
5
Journal of advertising research
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Australasian marketing journal
4
International journal of advertising : the review of marketing communications
4
International journal of market research
4
The journal of consumer marketing
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
Journal of business ethics : JBE
3
Journal of consumer behaviour
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing
3
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of fashion marketing and management
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
323
Showing
1
-
10
of
323
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
The dark side of artificial intelligence in marketing : meta-analytics review
Barari, Mojtaba
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1234-1256
Persistent link: https://www.econbiz.de/10015056983
Saved in:
4
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
5
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
6
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
7
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
8
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari
;
Paramita, Widya
;
Jin, Frances Seowon
; …
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
Saved in:
9
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
10
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->