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~language:"eng"
~person:"Belk, Russell W."
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
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Konsumentenverhalten
Marktforschung
Consumer behaviour
177
Advertising
38
Emotion
37
Werbung
35
Advertising effects
29
Werbewirkung
29
Brand management
24
Markenführung
24
Personality psychology
23
Persönlichkeitspsychologie
23
Luxury goods
20
Luxusgüter
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Theorie
18
Theory
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Brand image
15
Ethics
15
Markenimage
15
Social Web
15
Social web
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Ethik
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Market research
13
Welt
13
World
13
Cultural identity
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Kulturelle Identität
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USA
12
United States
12
Consumption theory
11
Konsumtheorie
11
Qualitative Methode
11
Verbraucherverhalten
11
Qualitative method
10
Russell W. Belk
10
Beziehungsmarketing
9
Brand
9
Fundraising
9
India
9
Indien
9
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Article
134
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47
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120
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Collection of articles of several authors
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Aufsatz im Buch
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Book section
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Sammlung
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English
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Belk, Russell W.
Septianto, Felix
Han, Heesup
117
Mattila, Anna S.
99
Grunert, Klaus G.
88
Sheth, Jagdish N.
88
Lusk, Jayson L.
84
Phau, Ian
83
Usman, Osly
76
Bagozzi, Richard P.
73
Malhotra, Naresh K.
72
Grewal, Dhruv
70
Khare, Arpita
70
Dwivedi, Yogesh Kumar
68
Agarwal, Sumit
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Stavins, Joanna
66
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
59
Pelsmacker, Patrick de
59
Jang, Soocheong
57
Ko, Eunju
57
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
55
Kumar, V.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Herrmann, Andreas
54
Diamantopoulos, Adamantios
53
Cherchye, Laurens
52
Hollebeek, Linda D.
52
Krishna, Aradhna
52
Warlop, Luk
52
Rajagopal
51
Rock, Bram de
51
Thøgersen, John
50
Vermeulen, Frederic
50
Kim, Jungkeun
49
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American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Journal of retailing and consumer services
18
Research in consumer behavior
17
Journal of business research : JBR
13
Legends in consumer behavior
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Psychology & marketing
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Emerald insight
4
Journal of business ethics : JBE
4
Marketing theory
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour : an international research review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
The Routledge companion to identity and consumption
3
International marketing review
2
Journal of advertising
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of historical research in marketing
2
Marketing letters : a journal of research in marketing
2
Qualitative market research : an international journal
2
Review of marketing research
2
Routledge companions in business, management and accounting
2
Routledge frontiers in the development of international business, management and marketing
2
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Arts and the market
1
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Contemporary consumer culture theory
1
Cross-cultural and critical perspectives on brands
1
Handbook of Islamic marketing
1
Handbook of developments in consumer behaviour
1
Handbook of qualitative research methods in marketing
1
Handbook of research on international advertising
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ECONIS (ZBW)
181
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1
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10
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181
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Apples, oranges, and self
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 569-578
Persistent link: https://www.econbiz.de/10014549839
Saved in:
3
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
4
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
5
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
6
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
7
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
8
Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Varman, Rohit
;
Belk, Russell W.
;
Sreekumar, Hari
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10014634469
Saved in:
9
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
10
Towards an ontology of consumers as distributed networks (or the end of "consumer research" as we know it?) : retrospective insights from the praxeomorphism of Russell Belk's "exte...
Thompson, Craig J.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 555-568
Persistent link: https://www.econbiz.de/10014549821
Saved in:
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