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~language:"eng"
~person:"Bonatti, Alessandro"
~person:"Harrigan, Paul"
~type:"article"
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Search: subject:"Internet marketing"
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Internet marketing
18
Online-Marketing
18
Social Web
12
Social web
12
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
6
Konsumentenverhalten
6
KMU
4
SME
4
Social media
4
social media
4
Brand management
3
Customer integration
3
Kundenintegration
3
Markenführung
3
Advertising
2
Brand image
2
Customer engagement
2
Facebook
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Preismanagement
2
Pricing strategy
2
Social identification
2
Social identity
2
Social media marketing
2
Theorie
2
Theory
2
Viral marketing
2
Virales Marketing
2
Werbung
2
social CRM
2
Acculturation
1
Advertising disclosure
1
Advertising effects
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Apps
1
Australia
1
Australien
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12
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18
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18
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English
Author
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Bonatti, Alessandro
Harrigan, Paul
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
21
Goldfarb, Avi
19
Skiera, Bernd
17
Rita, Paulo
16
Pelsmacker, Patrick de
15
Wilbur, Kenneth C.
15
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Karjaluoto, Heikki
14
Ko, Eunju
14
Okazaki, Shintaro
14
Fesenmaier, Daniel R.
13
Ghose, Anindya
13
Grewal, Dhruv
13
Loureiro, Sandra Maria Correia
13
Reijmersdal, Eva A. van
13
Ahuja, Vandana
12
Kumar, Vikas
12
Malthouse, Edward C.
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Smith, Katherine Taken
12
Choi, Yung Kyun
11
Dens, Nathalie
11
Hollebeek, Linda D.
11
Jansen, Bernard J.
11
Milne, George R.
11
Murphy, Jamie
11
Pitt, Leyland F.
11
Quach, Sara
11
Schweidel, David A.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Xiang, Zheng
11
Bellman, Steven
10
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Journal of business research : JBR
2
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
The Rand journal of economics
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
18
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18
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1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
4
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
5
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
6
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
7
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Saved in:
8
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
9
Capturing and co-creating student experiences in social media : a social identity theory perspective
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 55-71
Persistent link: https://www.econbiz.de/10011884475
Saved in:
10
Consumer socialization agency in tourism decisions
Aleti, Torgeir
;
Ilicic, Jasmina
;
Harrigan, Paul
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10011912203
Saved in:
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