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~language:"eng"
~person:"Brodie, Roderick J."
~person:"Gupta, Suraksha"
~person:"Keller, Kevin Lane"
~person:"Vitell, Scott J."
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Markenartikel
Marketingmanagement
Brand management
55
Markenführung
54
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
41
Markenimage
41
Brand
36
Beziehungsmarketing
27
Relationship marketing
27
Ethics
18
Ethik
17
Innovation
15
USA
15
United States
15
Marketing management
14
Customer integration
13
Kundenintegration
13
Business ethics
12
Corporate Social Responsibility
12
Unternehmensethik
12
Corporate reputation
11
Corporate social responsibility
11
Firmenimage
11
Marketing
11
Social Web
11
Social web
11
Betriebliche Wertschöpfung
10
Innovation management
10
Innovationsmanagement
10
Theory
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Value creation
10
Theorie
9
Advertising
8
Internet marketing
8
Online-Marketing
8
Werbung
8
Bibliometrics
7
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7
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Undetermined
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48
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Article in journal
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48
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13
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11
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Non-commercial literature
5
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English
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Brodie, Roderick J.
Gupta, Suraksha
Keller, Kevin Lane
Vitell, Scott J.
Melewar, T. C.
33
Vrontis, Demetris
30
Kumar, V.
28
Ko, Eunju
25
O'Cass, Aron
25
Pitt, Leyland F.
24
Phau, Ian
22
Bang, Nguyen
20
Morgan, Neil A.
20
Balmer, John M. T.
19
Loureiro, Sandra Maria Correia
19
Sarkar, Abhigyan
19
Calantone, Roger J.
18
Ngo, Liem Viet
18
Chintagunta, Pradeep K.
17
Dawes, John
17
Diamantopoulos, Adamantios
17
Kitchen, Philip J.
17
Romaniuk, Jenni
17
Schultz, Don E.
17
Thrassou, Alkis
17
Yan, Ruiliang
17
Foroudi, Pantea
16
Gilmore, Audrey
16
Lindgreen, Adam
16
Merrilees, Bill
16
Di Benedetto, C. Anthony
15
Fetscherin, Marc
15
Guzman, Francisco
15
Hunt, Shelby D.
15
Paul, Justin
15
Rahman, Zillur
15
Brettel, Malte
14
Johnson, Lester W.
14
Khan, Imran
14
Pauwels, Koen
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
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Journal of business research : JBR
7
The journal of brand management : an international journal
6
Marketing theory
4
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Qualitative market research : an international journal
2
Corporate reputation review : an international journal
1
EuroMed journal of business
1
Harvard business review : HBR
1
International studies of management and organization
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing communications
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
New Zealand economic papers
1
The journal of product & brand management
1
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ECONIS (ZBW)
48
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1
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10
of
48
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1
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
2
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
3
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
4
Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
Saved in:
5
Editorial: JBR special issue on market shaping and innovation
Nenonen, Suvi
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 236-239
Persistent link: https://www.econbiz.de/10012493942
Saved in:
6
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
7
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
8
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
9
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
10
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
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