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~language:"eng"
~person:"Brodie, Roderick J."
~person:"Gupta, Suraksha"
~person:"Vitell, Scott J."
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Markenartikel
Consumer behaviour
35
Konsumentenverhalten
35
Brand management
32
Markenführung
31
Beziehungsmarketing
25
Relationship marketing
25
Brand image
23
Markenimage
23
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18
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Brodie, Roderick J.
Gupta, Suraksha
Vitell, Scott J.
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
14
Bang, Nguyen
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
De Chernatony, Leslie
11
Guzman, Francisco
11
Christodoulides, George
10
Ekinci, Yuksel
10
Merrilees, Bill
10
Rahman, Zillur
10
Roper, Stuart
10
Trinh, Giang
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Han, Heesup
9
Johnson, Lester W.
9
Kumar, Vikas
9
Paul, Justin
9
Pitt, Leyland F.
9
Steenkamp, Jan-Benedict E. M.
9
Zarantonello, Lia
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Chintagunta, Pradeep K.
8
Fitzsimons, Gavan J.
8
Grohmann, Bianca
8
Kaufmann, Hans Rüdiger
8
Koll, Oliver
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Journal of business research : JBR
4
Marketing theory
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
EuroMed journal of business
1
European journal of marketing : EJM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service theory and practice : JSTP
1
New Zealand economic papers
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Qualitative market research : an international journal
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
17
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
3
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
4
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
5
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
6
Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.
;
Benson-Rea, Maureen
;
Medlin, …
- In:
Marketing theory
17
(
2017
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
Saved in:
7
Broadening brand engagement within the service-centric perspective : an intersubjective hermeneutic framework
Seo, Yuri
;
Kelleher, Carol
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 317-335
Persistent link: https://www.econbiz.de/10011627148
Saved in:
8
Certification and authentication of brand value propositions
Starr, Richard G., Jr.
;
Brodie, Roderick J.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
Saved in:
9
Country of origin branding : an integrative perspective
Brodie, Roderick J.
;
Benson-Rea, Maureen
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
Saved in:
10
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
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