//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~subject:"Ethnic group"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zielgruppe"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Ethnic group
Target group
6
Zielgruppe
6
Advertising
5
Werbung
5
Advertising effects
4
Ethnische Gruppe
4
Werbewirkung
4
Jugendliche
3
Youth
3
Consumer behaviour
2
Cultural identity
2
Konsumentenverhalten
2
Kulturelle Identität
2
Consumer attitudes
1
Homosexuality
1
Homosexualität
1
Malaysia
1
Minderheit
1
Minority
1
Netherlands
1
Niederlande
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychology of advertising
1
Verbrauchereinstellung
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
Author
All
Butt, Muhammad Mohsin
Puntoni, Stefano
Appiah, Osei
2
Cui, Charles Chi
2
De Run, Ernest Cyril
2
Licsandru, Tana Cristina
2
Abrahams, Diane
1
Aguirre-Rodriguez, Alexandra
1
Ahn, Hyeon-hyo
1
Aldana, Carolyn
1
Antioco, Michael
1
Atik, Deniz
1
Bandyopadhyay, Subir
1
Bartikowski, Boris
1
Bates, Kenneth
1
Baxter, Susan
1
Becerra, Enrique P.
1
Bellan, Monique
1
Bernardin, Lidwine
1
Bottenburg, Maarten van
1
Bóveda-Lambie, Adriana
1
Cavusoglu, Lena
1
Charan, M.
1
Chitty, Bill
1
Cleveland, Mark
1
Coffey, Amy Jo
1
Coffin, Jack
1
Corstanje, Charlotte
1
Cova, Bernard
1
D'Alessandro, Steven
1
Davidson, Edith F.
1
Dymski, Gary Arthur
1
Eisend, Martin
1
Elias, Troy
1
Fairchild, Gregory
1
Fratocchi, Luciano
1
Grier, Sonya A.
1
Gross, Michael A.
1
Hardy, Anaïk
1
Heiser, Robert S.
1
Hopkins, Willie E.
1
more ...
less ...
Published in...
All
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Young consumers : insight and ideas for responsible marketers
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
2
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
3
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
Saved in:
4
Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008667652
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->