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~language:"eng"
~person:"Christodoulides, George"
~person:"Geiger, Ingmar"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Lindgreen, Adam"
~subject:"Value creation"
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Search: subject:"B-to-B-Marketing"
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Value creation
B-to-B-Marketing
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Christodoulides, George
Geiger, Ingmar
Godefroid, Peter
Jacob, Frank
Lindgreen, Adam
Keränen, Joona
5
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Industrial marketing management : the international journal for industrial and high-tech firms
5
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All
ECONIS (ZBW)
6
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1
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
2
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
3
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
4
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
5
Editorial: Value in business and industrial marketing
Lindgreen, Adam
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009513237
Saved in:
6
Special issue: Value in business and industrial marketing
Lindgreen, Adam
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009513239
Saved in:
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