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~language:"eng"
~person:"Foroudi, Pantea"
~person:"Gupta, Suraksha"
~person:"Melewar, T. C."
~person:"Vitell, Scott J."
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Markenartikel
Brand management
81
Markenführung
81
Consumer behaviour
64
Konsumentenverhalten
64
Corporate reputation
50
Firmenimage
50
Brand image
46
Markenimage
46
Marketing management
29
Marketingmanagement
29
Brand
27
Corporate culture
23
Public relations
23
Unternehmenskultur
23
Öffentlichkeitsarbeit
23
Beziehungsmarketing
20
Ethics
20
Relationship marketing
20
Social Web
19
Social web
19
Ethik
18
Innovation
18
Reputation
17
Corporate Social Responsibility
16
Corporate social responsibility
16
Brand architecture
15
Business ethics
15
Markenarchitektur
15
Unternehmensethik
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Innovation management
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Innovationsmanagement
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Personality psychology
11
Persönlichkeitspsychologie
11
USA
11
United States
11
Firm performance
10
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10
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10
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10
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26
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Foroudi, Pantea
Gupta, Suraksha
Melewar, T. C.
Vitell, Scott J.
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
14
Bang, Nguyen
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Guzman, Francisco
12
De Chernatony, Leslie
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Johnson, Lester W.
10
Merrilees, Bill
10
Rahman, Zillur
10
Roper, Stuart
10
Trinh, Giang
10
Brodie, Roderick J.
9
Han, Heesup
9
Kumar, Vikas
9
Paul, Justin
9
Pitt, Leyland F.
9
Sreejesh, S.
9
Steenkamp, Jan-Benedict E. M.
9
Zarantonello, Lia
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Baumgarth, Carsten
8
Chintagunta, Pradeep K.
8
Fitzsimons, Gavan J.
8
Grohmann, Bianca
8
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Journal of business research : JBR
7
Corporate reputation review
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Qualitative market research : an international journal
2
The journal of brand management : an international journal
2
EuroMed journal of business
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
The European business journal
1
The marketing review
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ECONIS (ZBW)
26
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1
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26
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date (oldest first)
1
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
4
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
5
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
6
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina
;
McIntyre, Charles
;
Dennis, Charles
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Saved in:
7
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
8
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
9
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
10
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
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