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~language:"eng"
~person:"Geiger, Ingmar"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~subject:"Auftragsabwicklung"
~subject:"Lieferantenmanagement"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
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Auftragsabwicklung
Lieferantenmanagement
Marketingtheorie
B-to-B-Marketing
9
Business-to-business marketing
9
Supplier relationship management
8
Bargaining theory
3
Bundling strategy
3
Leistungsbündel
3
Negotiations
3
Verhandlungen
3
Verhandlungstheorie
3
Beschaffung
2
Beziehungsmarketing
2
Consumer behaviour
2
Dienstleistungsmarketing
2
Gioia methodology
2
Konsumentenverhalten
2
Marketing theory
2
Negotiation techniques
2
Procurement
2
Relationship marketing
2
Selling
2
Services marketing
2
Verhandlungstechnik
2
Verkauf
2
B2B
1
Berufsbildung
1
Betriebliche Wertschöpfung
1
Betriebliches Bildungsmanagement
1
Business markets
1
Buyer-seller negotiation
1
Competition
1
Competitive advantage
1
Competitive negotiation
1
Complex systems
1
Complexity
1
Complexity management
1
Conjoint analysis
1
Conjoint-Analyse
1
Country-of-origin
1
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Article
7
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
8
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Aufsatzsammlung
1
Graue Literatur
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1
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Language
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English
Author
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Geiger, Ingmar
Godefroid, Peter
Jacob, Frank
Svensson, Göran
19
Naudé, Peter
11
Ulaga, Wolfgang
11
Kowalkowski, Christian
10
Keränen, Joona
9
Sharma, Arun
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Johnston, Wesley J.
8
Henneberg, Stephan
7
Lindgreen, Adam
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Agnihotri, Raj
6
La Rocca, Antonella
6
LaPlaca, Peter J.
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Sridhar, Shrihari
6
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Di Benedetto, C. Anthony
5
Gil Saura, Irene
5
Grewal, Rajdeep
5
Høgevold, Nils
5
Jalkala, Anne
5
Katrichis, Jerome M.
5
Kindström, Daniel
5
Lichtenthal, J. David
5
Lilien, Gary L.
5
Malik, Ashish
5
Otero-Neira, Carmen
5
Parvinen, Petri
5
Rod, Michel
5
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
7
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
8
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1
"What’s it really worth?" : a meta-analysis of customer-perceived relationship value in B2B markets
Geiger, Ingmar
;
Naacke, David
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 751-773
Persistent link: https://www.econbiz.de/10014227498
Saved in:
2
Multiple parties behind and across the table : a role-play simulation of parallel, competitive order negotiations for training B2B sales professionals
Geiger, Ingmar
;
Bischoff, Lena
;
Vogler, Thilo
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 170-182
Persistent link: https://www.econbiz.de/10013255672
Saved in:
3
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
4
A model of negotiation issue-based tactics in business-to-business sales negotiations
Geiger, Ingmar
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011738392
Saved in:
5
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
6
Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar
;
Dost, Florian
;
Schönhoff, Alejandro-Marcel
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
Saved in:
7
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
8
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
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