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~language:"eng"
~person:"Guido, Gianluigi"
~person:"Ko, Eunju"
~person:"Shukla, Paurav"
~subject:"Dark triad dimensions"
~subject:"Luxusgüter"
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Dark triad dimensions
Luxusgüter
Luxury goods
56
Consumer behaviour
46
Konsumentenverhalten
46
Brand management
23
Markenführung
23
Brand
18
Markenartikel
18
Fashion
14
Mode
14
Luxury
10
Brand image
9
Markenimage
9
Internet marketing
7
Luxury brands
7
Online-Marketing
7
Marketing management
6
Marketingmanagement
6
Advertising
5
Beziehungsmarketing
5
India
5
Indien
5
Luxury brand
5
Nachhaltigkeit
5
Relationship marketing
5
Sustainability
5
Werbung
5
Customer value
4
Emerging economies
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Großbritannien
4
Kundenwert
4
Schwellenländer
4
Social Web
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Social web
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4
Advertising effects
3
Democratization
3
Emerging markets
3
Perception
3
Social status
3
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Article
49
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7
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49
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2
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2
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English
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Guido, Gianluigi
Ko, Eunju
Shukla, Paurav
Phau, Ian
35
Kapferer, Jean-Noël
26
Wiedmann, Klaus-Peter
24
Seo, Yuri
21
Jain, Sheetal
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Hennigs, Nadine
16
Septianto, Felix
16
Atwal, Glyn
15
Christodoulides, George
15
Donzé, Pierre-Yves
15
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Thaichon, Park
14
Brun, Alessandro
12
Heine, Klaus
11
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Batat, Wided
10
Choi, Tsan-Ming
10
Klarmann, Christiane
10
Sung, Billy
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Shahid, Shadma
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Jain, Varsha
8
Pitt, Leyland F.
8
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Journal of business research : JBR
23
International journal of advertising : the review of marketing communications
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
2
International business review : the official journal of the European International Business Academy
2
Advances in culture, tourism and hospitality research
1
Developing successful global strategies for marketing luxury brands
1
Emerald insight
1
European journal of marketing
1
European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Italian journal of marketing : ITJM
1
Journal of fashion marketing and management
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
Marketing letters : a journal of research in marketing
1
Palgrave Advances in Luxury
1
Palgrave advances in luxury
1
Psychology & marketing
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
56
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1
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10
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56
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date (oldest first)
1
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
4
Conspicuous and inconspicuous consumption of luxury goods in a digital world : implications for advertisers
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1145-1149
Persistent link: https://www.econbiz.de/10014338530
Saved in:
5
Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1226-1238
Persistent link: https://www.econbiz.de/10014338604
Saved in:
6
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
7
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
8
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
Saved in:
9
When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
Saved in:
10
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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