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~language:"eng"
~person:"Gupta, Suraksha"
~person:"Japutra, Arnold"
~person:"Romaniuk, Jenni"
~person:"Vitell, Scott J."
~subject:"Firmenimage"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Firmenimage
Markenartikel
Consumer behaviour
90
Konsumentenverhalten
90
Brand management
67
Markenführung
67
Brand image
52
Markenimage
52
Brand
35
Beziehungsmarketing
29
Relationship marketing
29
Advertising effects
20
Werbewirkung
20
Ethics
18
Ethik
17
Marketing management
13
Marketingmanagement
13
Business ethics
12
Innovation
12
Unternehmensethik
12
Viral marketing
12
Virales Marketing
12
Corporate Social Responsibility
11
Corporate social responsibility
11
USA
11
United States
11
Personality psychology
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Persönlichkeitspsychologie
10
Advertising
9
Werbung
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Customer satisfaction
8
Einzelhandel
8
Internet marketing
8
Kundenzufriedenheit
8
Online-Marketing
8
Retail trade
8
India
7
Indien
7
Innovation management
7
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Undetermined
35
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Article
42
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Article in journal
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42
Aufsatz im Buch
2
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2
Reprint
2
Arbeitspapier
1
Graue Literatur
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Language
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English
Author
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Gupta, Suraksha
Japutra, Arnold
Romaniuk, Jenni
Vitell, Scott J.
Melewar, T. C.
56
Bang, Nguyen
28
Foroudi, Pantea
28
Balmer, John M. T.
23
Phau, Ian
21
Keller, Kevin Lane
19
Sarkar, Abhigyan
19
Abratt, Russell
18
Dawes, John
17
Fetscherin, Marc
16
Diamantopoulos, Adamantios
15
Khan, Imran
15
Ko, Eunju
15
Han, Heesup
14
Loureiro, Sandra Maria Correia
14
Walsh, Gianfranco
14
De Chernatony, Leslie
13
Guzman, Francisco
13
Merrilees, Bill
13
Sarkar, Juhi Gahlot
13
Dennis, Charles
12
Johnson, Lester W.
12
Wiedmann, Klaus-Peter
12
Brodie, Roderick J.
11
Christodoulides, George
11
Iglesias, Oriol
11
Kumar, Vikas
11
Pitt, Leyland F.
11
Rahman, Zillur
11
Roper, Stuart
11
Veloutsou, Cleopatra
11
Ekinci, Yuksel
10
Kaufmann, Hans Rüdiger
10
Sharifah Faridah Syed Alwi
10
Trinh, Giang
10
Baumgarth, Carsten
9
Eisingerich, Andreas B
9
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Journal of business research : JBR
10
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of strategic marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of market research
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
EuroMed journal of business
1
European journal of marketing
1
International studies of management and organization
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of world business : JWB
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
42
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10
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42
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date (oldest first)
1
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
2
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
3
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
4
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
5
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
6
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
7
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
8
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
9
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
10
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
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