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~language:"eng"
~person:"Gupta, Suraksha"
~person:"Rahman, Zillur"
~person:"Vitell, Scott J."
~subject:"Corporate culture"
~subject:"Firmenimage"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Corporate culture
Firmenimage
Markenartikel
Consumer behaviour
58
Konsumentenverhalten
58
Brand management
44
Markenführung
44
Brand image
30
Markenimage
30
Beziehungsmarketing
27
Relationship marketing
27
Corporate Social Responsibility
26
Corporate social responsibility
26
India
23
Indien
23
Bibliometrics
21
Bibliometrie
21
Brand
20
Ethics
20
Ethik
19
Innovation
17
Nachhaltige Entwicklung
15
Sustainable development
15
Business ethics
14
Marketing management
14
Marketingmanagement
14
Quality management
14
Qualitätsmanagement
14
Unternehmensethik
14
Innovation management
13
Innovationsmanagement
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Internet marketing
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Nachhaltigkeit
13
Online-Marketing
13
Social Web
13
Social web
13
Sustainability
13
Customer integration
12
Kundenintegration
12
Dienstleistungssektor
10
Firm performance
10
Service industry
10
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31
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Article in journal
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31
Arbeitspapier
1
Aufsatz im Buch
1
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Language
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English
Author
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Gupta, Suraksha
Rahman, Zillur
Vitell, Scott J.
Melewar, T. C.
58
Balmer, John M. T.
33
Foroudi, Pantea
31
Bang, Nguyen
28
Phau, Ian
21
Abratt, Russell
20
Keller, Kevin Lane
19
Sarkar, Abhigyan
19
Dawes, John
17
Ko, Eunju
17
De Chernatony, Leslie
16
Diamantopoulos, Adamantios
16
Fetscherin, Marc
16
Han, Heesup
16
Pitt, Leyland F.
16
Walsh, Gianfranco
16
Brown, Andrew Douglas
15
Khan, Imran
15
Merrilees, Bill
15
Tarba, Shlomo Yedidia
15
Japutra, Arnold
14
Loureiro, Sandra Maria Correia
14
Vrontis, Demetris
14
Guzman, Francisco
13
Iglesias, Oriol
13
Johnson, Lester W.
13
Kaufmann, Hans Rüdiger
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Dennis, Charles
12
Kitchen, Philip J.
12
Kumar, Vikas
12
Wiedmann, Klaus-Peter
12
Baumgarth, Carsten
11
Brettel, Malte
11
Brodie, Roderick J.
11
Christodoulides, George
11
Dick, Rolf van
11
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Journal of business research : JBR
8
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business ethics : JOBE
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
EuroMed journal of business
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of quality & reliability management
1
International studies of management and organization
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The marketing review
1
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ECONIS (ZBW)
31
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31
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1
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
2
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
3
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
4
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
5
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
6
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
7
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
8
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
9
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
10
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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