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~language:"eng"
~person:"Gupta, Suraksha"
~person:"Vitell, Scott J."
~person:"Zarantonello, Lia"
~subject:"Ethics"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Ethics
Markenartikel
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
37
Markenführung
37
Brand image
21
Markenimage
21
Brand
18
Ethik
18
Beziehungsmarketing
16
Relationship marketing
16
Business ethics
12
Unternehmensethik
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Innovation
11
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10
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Gupta, Suraksha
Vitell, Scott J.
Zarantonello, Lia
Phau, Ian
23
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Arli, Denni
17
Dawes, John
17
Gino, Francesca
17
Melewar, T. C.
17
Bagozzi, Richard P.
16
Bang, Nguyen
15
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
14
Septianto, Felix
14
Han, Heesup
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Guzman, Francisco
12
Rahman, Zillur
12
Tjiptono, Fandy
12
Caldwell, Cam
11
Choudhury, Masudul Alam
11
De Chernatony, Leslie
11
De Cremer, David
11
Foroudi, Pantea
11
Grolleau, Gilles
11
Lämsä, Anna-Maija
11
Schwepker, Charles H. <Jr.>
11
Sung, Yongjun
11
Valentine, Sean
11
Veloutsou, Cleopatra
11
White, Mark D.
11
Aquino, Karl
10
Chowdhury, Rafi M. M. I.
10
Christodoulides, George
10
Dijke, Marius van
10
Ekinci, Yuksel
10
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Journal of business ethics : JOBE
9
Journal of business research : JBR
7
The journal of brand management : an international journal
3
Business ethics : a European review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
AMS review : official publication of the Academy of Marketing Science
1
EuroMed journal of business
1
International business review : the official journal of the European International Business Academy
1
International journal of market research
1
International marketing review
1
Journal of consumer marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing theory and practice
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
35
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35
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1
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
2
Investigating consumer ethical beliefs : role of moral philosophies and personality traits
Gala, Prachi
;
Chauhan, Rahul
;
King, Robert
;
Vitell, Scott J.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 685-701
Persistent link: https://www.econbiz.de/10014332327
Saved in:
3
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
4
Shelby D. Hunt : contributions of a pioneer in marketing ethics and macromarketing
Vitell, Scott J.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10012497114
Saved in:
5
A broader view on brands’ growth and decline
Formisano, Marcello
;
Pauwels, Koen
;
Zarantonello, Lia
- In:
International journal of market research
62
(
2020
)
2
,
pp. 127-138
Persistent link: https://www.econbiz.de/10012214127
Saved in:
6
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
7
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
8
Anger strays, fear refrains : the differential effect of negative emotions on consumers' ethical judgments
Singh, Jatinder Jit
;
Garg, Nitika
;
Govind, Rahul
; …
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 235-248
Persistent link: https://www.econbiz.de/10011902989
Saved in:
9
An integrative model of the influence of parental and peer support on consumer ethical beliefs : the mediating role of self-esteem, power, and materialism
Gentina, Élodie
;
Shrum, L. J.
;
Lowrey, Tina M.
; …
- In:
Journal of business ethics : JOBE
150
(
2018
)
4
,
pp. 1173-1186
Persistent link: https://www.econbiz.de/10011878081
Saved in:
10
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
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