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~language:"eng"
~person:"Gupta, Suraksha"
~person:"Vitell, Scott J."
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Beziehungsmarketing
Markenartikel
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
24
Markenführung
24
Ethics
18
Ethik
17
Brand image
14
Markenimage
14
Business ethics
12
Unternehmensethik
12
Innovation
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Brand
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Corporate reputation
7
Firmenimage
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Innovation management
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Innovationsmanagement
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India
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Indien
5
Inter-firm cooperation
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Lieferantenmanagement
5
Nachhaltigkeit
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Personality psychology
5
Persönlichkeitspsychologie
5
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5
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16
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1
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English
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Gupta, Suraksha
Vitell, Scott J.
Han, Heesup
55
Kumar, V.
52
Hollebeek, Linda D.
40
Mattila, Anna S.
37
Gil Saura, Irene
35
Verhoef, Peter C.
35
Bang, Nguyen
32
Prentice, Catherine
32
Smith, Alan D.
31
Svensson, Göran
31
Loureiro, Sandra Maria Correia
30
Palmatier, Robert W.
30
Ko, Eunju
28
Phau, Ian
27
Sarkar, Abhigyan
26
Grewal, Dhruv
25
Vrontis, Demetris
25
Agnihotri, Raj
24
Brodie, Roderick J.
24
Hyun, Sunghyup Sean
24
Khan, Imran
24
Rahman, Zillur
24
Thaichon, Park
24
Klaus, Philipp
23
Kumar, Vikas
23
Melewar, T. C.
23
Casidy, Riza
22
Pitt, Leyland F.
22
Quach, Sara
22
Wong, IpKin Anthony
22
Japutra, Arnold
21
Karjaluoto, Heikki
21
Ruyter, Ko de
21
Balaji, M. S.
20
Eisingerich, Andreas B
20
Harrigan, Paul
20
Johnson, Lester W.
20
Walsh, Gianfranco
20
Dawes, John
19
Neslin, Scott A.
19
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Journal of business research : JBR
8
Industrial marketing management : the international journal for industrial and high-tech firms
2
Technological forecasting & social change : an international journal
2
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
16
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1
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
2
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
3
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
4
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
5
An investigation into corporate trust and its linkages
Sharma, Kavita
;
Licsandru, Tana Cristina
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 806-824
Persistent link: https://www.econbiz.de/10012288102
Saved in:
6
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
7
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
8
Far apart yet close by : social media and acculturation among international students in the UK
Yu, Qionglei
;
Foroudi, Pantea
;
Gupta, Suraksha
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012134617
Saved in:
9
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
10
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
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