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~language:"eng"
~person:"Gupta, Suraksha"
~person:"Vitell, Scott J."
~subject:"Ethik"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Ethik
Markenartikel
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
24
Markenführung
24
Ethics
18
Brand image
14
Markenimage
14
Business ethics
12
Unternehmensethik
12
Innovation
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Beziehungsmarketing
9
Brand
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Corporate reputation
7
Firmenimage
7
Innovation management
7
Innovationsmanagement
7
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7
Economic ethics
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India
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Indien
5
Inter-firm cooperation
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Personality psychology
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Article in journal
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25
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English
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Gupta, Suraksha
Vitell, Scott J.
Phau, Ian
22
Sarkar, Abhigyan
19
Arli, Denni
18
Keller, Kevin Lane
18
Dawes, John
17
Gino, Francesca
17
Melewar, T. C.
17
Bagozzi, Richard P.
15
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Septianto, Felix
15
Bang, Nguyen
14
Han, Heesup
14
Khan, Imran
14
Ko, Eunju
14
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Guzman, Francisco
12
Rahman, Zillur
12
Tjiptono, Fandy
12
Caldwell, Cam
11
Chowdhury, Rafi M. M. I.
11
De Chernatony, Leslie
11
De Cremer, David
11
Schwepker, Charles H. <Jr.>
11
Sung, Yongjun
11
Valentine, Sean
11
Veloutsou, Cleopatra
11
White, Mark D.
11
Aquino, Karl
10
Choudhury, Masudul Alam
10
Christodoulides, George
10
Dijke, Marius van
10
Ekinci, Yuksel
10
Foroudi, Pantea
10
Grohmann, Bianca
10
Grolleau, Gilles
10
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Journal of business ethics : JOBE
8
Journal of business research : JBR
5
Business ethics : a European review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
AMS review : official publication of the Academy of Marketing Science
1
EuroMed journal of business
1
International business review : the official journal of the European International Business Academy
1
Journal of consumer marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
25
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25
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date (oldest first)
1
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
2
Investigating consumer ethical beliefs : role of moral philosophies and personality traits
Gala, Prachi
;
Chauhan, Rahul
;
King, Robert
;
Vitell, Scott J.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 685-701
Persistent link: https://www.econbiz.de/10014332327
Saved in:
3
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
4
Shelby D. Hunt : contributions of a pioneer in marketing ethics and macromarketing
Vitell, Scott J.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10012497114
Saved in:
5
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
6
Anger strays, fear refrains : the differential effect of negative emotions on consumers' ethical judgments
Singh, Jatinder Jit
;
Garg, Nitika
;
Govind, Rahul
; …
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 235-248
Persistent link: https://www.econbiz.de/10011902989
Saved in:
7
An integrative model of the influence of parental and peer support on consumer ethical beliefs : the mediating role of self-esteem, power, and materialism
Gentina, Élodie
;
Shrum, L. J.
;
Lowrey, Tina M.
; …
- In:
Journal of business ethics : JOBE
150
(
2018
)
4
,
pp. 1173-1186
Persistent link: https://www.econbiz.de/10011878081
Saved in:
8
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
9
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
10
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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